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  1. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    Pick up any one of those and read the "cover lines," the carefully crafted words on the front cover, and you’ll soon find a treasure trove of content strategy tips and, critically, a brilliant template you can then use for your own digital content...

  2. What Marketing Executives Say About Content Targeting

    Content is a central part of the digital strategy for brands across the globe spanning verticals, company sizes, and business. At Conductor (I am Conductor’s director of research), we are in the final stages of a research study that takes a broad...

  3. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    All in all, once you’ve "wired up" your digital landscape and are collecting the data, the correct model or models will be easy enough for you to find. I have always felt that the success of digital marketing is often attributed to the assists of...

  4. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    Face-to-face transactions are replaced with digital transactions that require less -- or no -- human interaction. In light of this data, the #TDThanksYou campaign can be expected to reinforce relationships with existing customers, possibly...

  5. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Also, not all content is digital. It's the digital lobby of your business. Infographics: Finance professionals have access to some awesome data. One advantage that the finance industry has when it comes to content marketing is the massive amount of...

  6. Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

    Still, many businesses and brands struggle to truly leverage the digital landscape to meet the expectations of their customers. Executives lead the way in mobile adoption, validating the theory that digital assets for a business or brand must serve...