Gagnon then said that is where we are with digital marketing – the finding the perfect Pepsi stage of digital marketing. They analyzed various ad copy in several different industries to determine what words in ad copy drive better performance and...
Segment Contributed by: Avinash Kaushik is the Digital Marketing Evangelist at Google and author of the Occam's Razor blog. Segment Contributed by: Anna Lewis is the Digital Marketing Executive at Koozai.
We've transformed ourselves from a link-building company to a full-service digital marketing company, with offerings ranging from large-scale social media campaigns to on-page content strategy. It's the digital reflection of your brand.
You'll often find internally that every single department has an idea of what the digital experience should be (i.e.the too-many-cooks-in-the-kitchen syndrome). Thom Craver (@thomcraver), Digital Marketing Strategist and consultant, kicked off his...
Leveraging these structured and unstructured opportunities will definitely contribute to moving your rankings up and achieving your digital targets. A well-optimized Google+ Local page can benefit your digital marketing strategy in the following ways:
Bing Ads is teaming up with digital marketing company Mi9 to make it happen. Google, Facebook Continue to Lead in Digital Display Earnings - eMarketer Applying Big Data Insights to Ad Copy Strategy: Travel Edition – ClickZ
Now that we've established what kind of architecture we're talking about here – digital realm architecture – Branigan defined what architecture isn't: Digital realm architecture: This is the actual design of digital services and experiences.
What I like most about digital marketing, and PPC specifically, is the constant evolution of the product and the amount of studies that are completed on the topic. Many retail or CPG businesses need to be able to constantly update their ad copy to...
Building identity around top content is now an integral part of a strong digital marketing strategy. Copy should be tight and content should become a resource to answer questions and add value in your online community.
A brand’s digital copy should communicate the value proposition and what makes you different from the competition. By far, one of the most critical components of today’s marketing is an organization’s website; the digital entrance that represents a...
Sounds daunting, but look at it like this: your initial job is to isolate local managers within a major organization who are open to digital and make them your case study. If one hotel is converting at 4 perent and all the rest average 2 percent...
Embracing call analytics solutions to effectively track the ROI of offline response to digital actions will be essential to optimizing campaigns. That includes campaign elements like keywords, ad copy, calls to action, and analytics.
Today's digital channels are numerous and diverse. In it, we discuss how his lessons playing blackjack, making and losing hundreds of thousands of dollars, can be applied to digital analytics. Using a paid campaign for non-branded keywords, they...
By now, everyone in the ecommerce search engine world – including digital marketers and content writers – knows about the Google Panda update or, worse, has been directly affected by it. Panda changed the rules – prioritizing text content over...
While stuffing each available inch of the catalog page with product images and small text is a time honored tradition in the print world, in the digital world it may not work as well. But in the digital world the only factors that matter are the...
In 2013, it’s more important than ever to not lose sight of the "digital" – and all of its slick, sprightly luxuries – in "digital marketing. What we should be astounded by, as digital marketers, is the huge payoff from running and monitoring live...
All forms of digital content multiply and prosper. SEO tactics are being taken off the table and a gap has begun to arise between what is needed – digital visibility – and the tactics, tools, and business processes needed to achieve it.
Prior to 2011, a team of 20 SEO’s might have been relevant to deliver campaigns, but moving forward a team of 10 SEO’s and 10 specialist digital marketers might be more value adding for both the business and consumers alike…at MoneySupermarket, we...
Here are some of the ways smart digital types like you can turn the data into moneymaking apps and content: Post and promote the infographic on all your digital touch points. At all levels of government there is a strong drive for greater...
Here are some other sources: http://www.fathomdelivers.com/bidding-on-branded-keywords/ http://www.searchenginejournal.com/whats-the-real-value-of-brand-ppc/10623/ http://searchengineland.com/brand-ad-cannibalism-a-tale-of-two-tests-100215 http...
