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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Return On Digital recommends that retailers increase their budget during peak times such as the Christmas period, as it tends to be spent a lot quicker than off-peak times. It is also worth considering adapting ads to target other demographics, as...

  2. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Also, not all content is digital. It's the digital lobby of your business. In branding yourself as a resource, you're also branding yourself as their go-to source online, and thus the go-to place when it comes to choosing a financial institute in...

  3. Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

    Still, many businesses and brands struggle to truly leverage the digital landscape to meet the expectations of their customers. Executives lead the way in mobile adoption, validating the theory that digital assets for a business or brand must serve...

  4. Forget Big Content – Small Content Is Critical to Search Success

    Read any popular digital marketing thought leadership blog and you'd be bombarded with the notion that "big" content is the future of search and social success. It has, therefore, amplified the argument that "brand as publisher" is the way to win...

  5. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    Eric Schmidt, former CEO of Google, "The New Digital Age" Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the...

  6. How BuzzFeed Piggybacked on Mobile & Social to Quickly Build a Massive Audience

    One of the more compelling stories in digital media over the past year has been the continued success and momentum of BuzzFeed. Those clickable headlines and quizzes you see in your Facebook News Feed are driving a considerable amount of click...

  7. Google Reveals What New & Expectant Parents Search For

    Indeed, our survey showed that youth plus parenthood is a digital double whammy: Young parents (ages 18–34) search 54 percent more than older parents. For example, online retailer Magic Beans uses Google Product Listing Ads to reach consumers...