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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    One of the biggest challenges in working with (or for) enterprise companies is suggesting content ideas that will be approved by all relevant members of the digital marketing food chain. All of these different tactics require a multichannel digital...

  2. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    Pick up any one of those and read the "cover lines," the carefully crafted words on the front cover, and you’ll soon find a treasure trove of content strategy tips and, critically, a brilliant template you can then use for your own digital content...

  3. What Marketing Executives Say About Content Targeting

    Content is a central part of the digital strategy for brands across the globe spanning verticals, company sizes, and business. At Conductor (I am Conductor’s director of research), we are in the final stages of a research study that takes a broad...

  4. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    I have always felt that the success of digital marketing is often attributed to the assists of other channels. While attending ClickZ Live San Francisco’s session on "Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling...

  5. 8 Free Must-Attend Networking Events at ClickZ Live San Francisco

    The promise of a great digital marketing event is not just learning, but also networking with peers, making new contacts and forging new opportunities. On August 11 at 5:30 p.m.newcomers will gather to network with one another and get a guided tour...

  6. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Also, not all content is digital. It's the digital lobby of your business. Providing your audience with the content they need, not content that promotes your brand, makes your institute look trustworthy, reliable, and an authority in its field.

  7. Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

    Still, many businesses and brands struggle to truly leverage the digital landscape to meet the expectations of their customers. Executives lead the way in mobile adoption, validating the theory that digital assets for a business or brand must serve...