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  1. Mobile Advertising Measurement: Winning the Long Game

    Even in our advanced digital age, it's incredibly challenging to measure whether a user was truly exposed to an ad. Content view: The user has viewed particular content. For example, with in-app analytics you can measure button clicks, ad clicks...

  2. Forget Big Content – Small Content Is Critical to Search Success

    Read any popular digital marketing thought leadership blog and you'd be bombarded with the notion that "big" content is the future of search and social success. And while that is true to some degree, it is also a view that is dangerously one...

  3. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    Eric Schmidt, former CEO of Google, "The New Digital Age" YouTube has an incredible amount of music content thanks to its music video library, which is fueled by both major and independent record labels.

  4. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    Adobe Experience Manager has its roots in Web content management and has now evolved to cover the whole digital user experience via optimization and integration. Each initiative that goes live on Experience Manager is a story of the partnership...

  5. Kiss Your Ads Goodbye: How Net Neutrality May Impact Content & Advertising

    Much of the content delivered online depends on the profitability of digital advertising – they simply can't afford to publish "free" content otherwise. The FCC ruling will only impact how U.S.consumers consume digital content.

  6. Google Will Alert Searchers About 'Right to Be Forgotten' Link Removals

    For example, a Google search for 'Adele MP3' shows that it has removed a number of results from that page after receiving complaints under the US Digital Millennium Copyright Act," The Guardian noted.

  7. Why You Need to Own Your Data & Digital Assets

    If possession is 9/10 of the law, why do so many businesses relinquish control of vital digital assets? Understanding how customers are finding and consuming digital assets (website, social media, ads, email, video, etc.is vital to planning where...

  8. How BuzzFeed Piggybacked on Mobile & Social to Quickly Build a Massive Audience

    One of the more compelling stories in digital media over the past year has been the continued success and momentum of BuzzFeed. Many of us are already familiar with their addictively clickable headlines and penchant for serving up other catnip of...

  9. Google Reveals What New & Expectant Parents Search For

    Indeed, our survey showed that youth plus parenthood is a digital double whammy: Young parents (ages 18–34) search 54 percent more than older parents. It makes sense that content and campaigns should look great on mobile, then, and not just as a...

  10. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    In recent years, Search Engine Strategies expanded its agenda beyond search to cover more aspects of digital marketing and rebranded as the SES Conference How to manage link building and content marketing without getting hit by Google Panda...