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  1. Google to Fight Piracy by Modifying Search Algorithms

    However, this year's updated report features a couple of developments, including changes to ad formats and an improved Digital Millennium Copyright Act (DMCA) demotion search signal. The update will mean piracy sites are less likely to appear when...

  2. Introducing the Local Marketing Adoption Curve

    Local digital marketing can drive the best ROI for large multi-location brands. Today, marketers must ensure their brands are visible where and when their customers are looking for them - locally, nationally, and globally - as well as contextually...

  3. 3 Building Blocks for Content and Search Marketing Success

    Content has become the catalyst that drives demand and fuels search and digital marketing campaigns. Content and inbound marketing techniques encompass some traditional outbound techniques, such as email, but also look into far more engaging search...

  4. SEO Is No One-Trick Pony

    A common expression in recent years has been that "if it’s digital, it’s optimizable. I shared a few examples of instances where I had worked with large organizations that simply had an issue with getting content indexed.

  5. "Content Performance Marketing" – 3 Steps to Future Success

    The good news is, everything in content marketing is digital, so it’s all measurable. From more humble beginnings of White Hat SEOs touting "content is king" to massive campaigning from search engines and marketers around the idea of quality...

  6. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    As digital marketers we’re far past the point of relying on our gut when it comes to decision-making. Adapt your content delivery to use more video, detailed lists, etc.based on the types of content that lead your campaign groups to convert.

  7. The Challenge of Enterprise Link-Building in a Content Marketing World

    One of the biggest challenges in working with (or for) enterprise companies is suggesting content ideas that will be approved by all relevant members of the digital marketing food chain. All of these different tactics require a multichannel digital...

  8. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    Pick up any one of those and read the "cover lines," the carefully crafted words on the front cover, and you’ll soon find a treasure trove of content strategy tips and, critically, a brilliant template you can then use for your own digital content...

  9. What Marketing Executives Say About Content Targeting

    Content is a central part of the digital strategy for brands across the globe spanning verticals, company sizes, and business. At Conductor (I am Conductor’s director of research), we are in the final stages of a research study that takes a broad...

  10. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    I have always felt that the success of digital marketing is often attributed to the assists of other channels. While attending ClickZ Live San Francisco’s session on "Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling...