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  1. YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]

    The data in this study highlights the tipping point for share-of-voice for the beauty business," said Rob Ciampa, CMO of Pixability. Brands and their agencies continue to suffer from a "television" mentality on YouTube as they deliver content that...

  2. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    The Digital CMO Challenge Keynote - The Digital CMO - Jeremy Sanchez, CEO, Global Strategies from BrightEdge Technologies Keynote - The Digital CMO - Jim Brigden, Chief Client now they're actually learning how to predict them.

  3. How to Make Your Keywords Fit Your Marketing Messaging

    When we did this, we sent out the survey to existing clients who fit our new target, CMO and marketing organizations and promoted through social media to garner feedback. My digital agency is rebranding, which means a new website, new logo, new...

  4. How to Get Over the One Hurdle Keeping You From Creating Awesome Content

    Be helpful," according to Mike Volpe, the CMO of HubSpot. In the last 12-18 months, several factors have come together to form what could be described as a digital marketing perfect storm, transforming content into the foundation of both search and...

  5. Cyber Monday Traffic, Mobile & Ad Spend All Up on $1.46 Billion Shopping Day

    Shopping continues to migrate online, and U.S retailers saw their biggest fluctuations of the season to date on what most now consider to be the biggest days for online shopping: Thanksgiving Day and Cyber Monday,” said Aaron Goldman, Kenshoo CMO.