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  1. Introducing the Local Marketing Adoption Curve

    Title tags should include city, and meta descriptions should include categories. Local digital marketing can drive the best ROI for large multi-location brands. Today, marketers must ensure their brands are visible where and when their customers...

  2. SEO Is No One-Trick Pony

    This past week, I was joined by Josh McCoy of Vizion Interactive in presenting an SEO workshop for attendees of the Integrated Marketing Summit in Kansas City. A common expression in recent years has been that "if it’s digital, it’s optimizable.

  3. Pre-PPC Strategies For Launching a New Product

    A vegan mother of two kids still at home who works outside the home, lives in a big city or suburb of a big city, and whose total household income exceeds $75,000. A single woman in her 20s who lives in a big city, blogs for a hobby, and never...

  4. YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]

    Pixability will present additional details of the study at WWD Digital Forum: Beauty Edition on Feb.in New York City. Brands and their agencies continue to suffer from a "television" mentality on YouTube as they deliver content that's out of step...

  5. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    How to Use this Segment: Apply these segments to any report with unique visitors as a dimension to determine share of voice by U.S.city for your brand. Segment Contributed by: Avinash Kaushik is the Digital Marketing Evangelist at Google and author...

  6. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Several Meetup Groups and marketing organizations in the Windy City plan to attend the SES Chicago networking cocktail reception on Tuesday, Nov.for a collaborative get together with SES attendees, speakers and exhibitors.