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  1. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    How to Use this Segment: Apply these segments to any report with unique visitors as a dimension to determine share of voice by U.S.city for your brand. Segment Contributed by: Avinash Kaushik is the Digital Marketing Evangelist at Google and author...

  2. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    In fact, I didn't even know about it until a few years ago when I got on a bus in Montreal, only to find out that all public transportation in the city was free that day in celebration of women. The day is also quite significant for digital...

  3. Government SEO is Broken

    While this post focuses on using SEO to benefit the agenda of the federal government, the importance of applying SEO is even greater at the state and local or city level. Reform Task Force put the federal digital presence at more than 1,400 domains...

  4. Social Good in SEO: Conductor Foundation SEO Grant for 2013 Open

    Housing Works, the recipient for 2012, used the grant to increase their search visibility as they work to provide housing and support services to those living with HIV/AIDS in New York City. Diana Boric, VP of Marketing and Communications at...

  5. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Country, County/Region, or Town/City The type of information the BBC reported is a prime example of the kind of harmful anecdotal story that winds its way through the digital world, grabbing catchy headlines, despite the very real lack of any kind...