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  1. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Total mastery of all digital assets and an intimate understanding of how each element contributes to the performance of a brand in search will help organizations compete and win in today’s highly competitive search engine landscape.

  2. So... You Think SEO Has Changed?

    Aligning digital assets that cater towards those folks with the keywords that they commonly use makes sense and is an important part of any SEO program. Especially in terms of influencing those assets before they are created rather than after they...

  3. Adobe Marketing Cloud Integrates Campaign and Experience Manager

    Distributed marketing improvements: New tools, processes, and assets make it easier for marketers to create and customize local campaigns. Marketers need a better way to create, optimize, and deliver content across all online and offline channels...

  4. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    Social media, search, email, video, and all other owned assets must be driven by quality and intent. However, social selling in the digital landscape has not come naturally to the sales professional, as reported by SalesForce.com.

  5. SEO Basics: 8 Essentials When Optimizing Your Site

    Do you know your assets and liabilities? During the Introduction to SEO session at SES New York, Carolyn Shelby (@CShel), Director of SEO, Chicago Tribune/435 Digital, fully explained the extreme value SEO can deliver to a site, and stressed the...

  6. Top 10 Trends in Mobile Across Paid, Owned, Earned Media

    This short form video format requires brands to think outside of cutting up their TV ads for digital, but instead create new digital assets that fit the format exactly. The biggest digital story in 2013 in my opinion was early in the year during...

  7. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    How to Use this Segment: Apply this segment to reports in the Audience section of Google Analytics to inspect the areas and technical characteristics of fake sites created to copy your brand's assets without your permission or benefit.

  8. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Use high quality graphics and media assets designed to be easily shared (as allowable) in social media platforms. Make sure applicable presentations, media content, and other promotional material contain requisite embed code and share buttons...

  9. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Use the schema.org markup convention, which allows you to provide detailed, structured information about your assets (e.g.products, videos, images, locations, recipes, etc. Chicago Women Tech, a group of local women in digital marketing, search...

  10. My Company Just Died; Now What? Here's How to Take Care of Business

    As a marketer, you produce a huge amount of digital assets – website, social channels, white papers, guides, presentations, videos, blog posts, comments, directories, leads, lists, emails, and more. Make sure you untie all these connections between...