SEO News

Digital Asset Optimization

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  1. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    With regard to digital asset management, new features now optimize for asset sharing, reuse, and media delivery for dynamic images and video. Adobe Experience Manager has its roots in Web content management and has now evolved to cover the whole...

  2. What is SEM? Depends on Who You Ask

    SEM methods include: search engine optimization (SEO), paid placement, contextual advertising, digital asset optimization, and paid inclusion. Soon after the term SEM came onto the digital scene, it became synonymous with paid search, at least to...

  3. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    They entrust the performance of the most visible asset of the brand to those claiming SEO expertise. Just about every professional remotely related to the digital space is claiming some level of SEO expertise.

  4. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    More importantly, in-person discussion at a trade show provides an opportunity for the SEO practitioner to learn more about an individual's specific business challenges, which can, in turn, help determine the right pitch to use when presenting a...

  5. Integrating Owned, Earned & Paid Media For Better SEO

    Optimization is a vital part of each social media profile (an owned asset) as well as the updates, posts and comments posted on social platforms. Google, Yahoo and Bing have each published enough about how they view the "quality website", social...

  6. Aligning SEO with Marketing - A Plan for Success

    We create what we called a Digital Asset Chart that gives instructions on how and where to promote each type of digital asset (blog post, video, webinar, etc). The challenges that our clients face are similar to those faced by many other digital...

  7. Stopped Buying Links? Here are 3 Better Ways to Use That Budget

    Digital Asset Optimization The best thing about DAO is that you will improve the site experience nearly 100 percent of the time by adding a properly planned and targeted digital asset. Local optimization is another huge tie-in that should fit under...

  8. 5 Reasons Google's New Keyword Tool is Better [Best of SEW 2010 #6”

    Love it or hate it, the new Keyword Tool will still be an important asset, but David Naylor makes a good case for complementing your research with the Google Search-Based Keyword Tool. Despite this criticism, digital marketers shouldn't lose sight...

  9. Bada Bing, Bada Hoo at SES San Francisco

    will be speaking about Digital Asset Optimization. Inc, will be speaking about Crossing the Digital Divide: The Leap From Search to Display. Paul Flannigan, Director of Sports, Microsoft Advertising, will be speaking about Digital Marketing & Sports.