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Digital Asset

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  1. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    With regard to digital asset management, new features now optimize for asset sharing, reuse, and media delivery for dynamic images and video. Each initiative that goes live on Experience Manager is a story of the partnership between marketers and...

  2. Your SEO Competition Isn't Who You Think It Is

    That doesn't mean we can create sophisticated videos for every one of our keywords to ensure Google surfaces video snippets for every relevant search, but it means we want to be plugged in enough to our competitive landscape to know when there is...

  3. What is SEM? Depends on Who You Ask

    SEM methods include: search engine optimization (SEO), paid placement, contextual advertising, digital asset optimization, and paid inclusion. Soon after the term SEM came onto the digital scene, it became synonymous with paid search, at least to...

  4. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    They entrust the performance of the most visible asset of the brand to those claiming SEO expertise. Just about every professional remotely related to the digital space is claiming some level of SEO expertise.

  5. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    We want to have a content asset. Pulizzi is saying that, like many other digital marketing channels and techniques, it will only deliver a meaningful ROI if it's properly planned and implemented. It's clearly something that will be very important...

  6. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    If it's a micro-site or a video asset, people are going to be looking for it via search. So optimize all your digital assets with this in mind. The same two trends over the past few years seem to be again rising to the top of this year's promotions:

  7. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    More importantly, in-person discussion at a trade show provides an opportunity for the SEO practitioner to learn more about an individual's specific business challenges, which can, in turn, help determine the right pitch to use when presenting a...

  8. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Content (words, images, video) is the mission critical asset that binds. The Digital CMO Challenge Keynote - The Digital CMO - Jeremy Sanchez, CEO, Global Strategies from BrightEdge Technologies Keynote - The Digital CMO - Jim Brigden, Chief...

  9. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    The CEO that understands the landscape they compete in become a greater asset to the companies they lead. The Social CEO is an Asset An engaged CEO is an asset to the brand. The CEO does not understand how vital social is to competing in today's...