If you don't have an asset of your own to leverage, this is a good place to start. There are dozens of great charities, in your own backyard, that are begging for the kind of help that a digital marketer can provide.
If a brand’s success relies upon the performance of a website – in any way – it is imperative to embrace the website as a business asset, vital to the sustainability of the brand. When the website/blog is proactively managed to deliver measurable...
Many large companies also have a digital asset management (DAM) group where most video content is also stored. Think of this as becoming an integrated digital marketer. For current SEO pros to get ahead in their career, it's essential to learn...
Empathy – immersing oneself in the prospect’s world – is an asset for fostering trust, negotiating exchanges, and building lasting relationships. They leave an entire trail of digital footprints for you to follow, from their “About” page, their...
Here are some other sources: http://www.fathomdelivers.com/bidding-on-branded-keywords/ http://www.searchenginejournal.com/whats-the-real-value-of-brand-ppc/10623/ http://searchengineland.com/brand-ad-cannibalism-a-tale-of-two-tests-100215 http...
LinkedIn is a greater asset when incorporated in your overall marketing strategy. Engage: Transform Your Business by Embracing Digital.insert kaushik-avinash pic right aligned] Sandler’s workshop opened SES Chicago, just prior to Avinash Kaushik...
B2B search professionals lead the responsibility to optimize content marketing asset visibility across platforms, from optimizing internal search mechanisms to establishing visibility in popular social media networks.
Sharpen the Saw means preserving and enhancing the greatest asset you have--you. Covey conveyed in this book hold true in many facets of my life, and specifically with digital marketing and search engine optimization (SEO).
Foursquare’s most-valuable asset is truly their data. At this point, Foursquare becomes a sort of digital loyalty program and can definitely create more-engaged customers. So, what do marketers do if they’re not already using the platform?
Perhaps it's time to give this role a new label that best describes this position: digital asset management. Typical Digital Asset Management Strategy Digital asset managers can leverage the content production process by directing the use of...
For those companies that are challenged to produce timely content, I would recommend leveraging these four asset types to create a steady stream of keyword rich content. For companies that want to position themselves successfully in organic search...
Besmertnik tells Search Engine Watch, “The practice of SEO is moving beyond just having individual page content in the search engines, but really thinking about every digital asset you brand owns and seeing how you can show up in search phrases.
In this example, link building, content, and asset management should clearly take priority around these high opportunity keywords. Companies starting digital marketing efforts from scratch are frequently torn by this simple question: PPC or SEO?
Doing so means embedding keywords into every content asset and related web page on your site and others where you maintain a presence. She leads the firm’s Digital activities, including blogger outreach, influencer engagement, SEO benchmarking and...
Digital asset optimization: This didn’t make the list last year, but more than ever a variety of elements are appearing on the search results page, including news, videos, maps, and images. This got me thinking about a piece I wrote last year on...
We create what we called a Digital Asset Chart that gives instructions on how and where to promote each type of digital asset (blog post, video, webinar, etc). Digital Content Strategy Digital Content Strategy
However, workflow and digital asset management play an important role. Talk about mixed metaphors! I count four right there and four creatures come to mind: a bat, a dog, a fish, and a bird. Bats use echo-location, dogs follow scent, fish get...
The best thing about DAO is that you will improve the site experience nearly 100 percent of the time by adding a properly planned and targeted digital asset. Digital Asset Optimization You can leverage it for three SEO tactics that are lasting and...
Digital Asset Optimisation - State of Search Here's a roundup of today's live blogging and coverage of SES London 2011 Day 3. If I missed your site's coverage, please make sure to leave a note in the comments.
Love it or hate it, the new Keyword Tool will still be an important asset, but David Naylor makes a good case for complementing your research with the Google Search-Based Keyword Tool. Despite this criticism, digital marketers shouldn't lose sight...
