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  1. What is SEM? Depends on Who You Ask

    Soon after the term SEM came onto the digital scene, it became synonymous with paid search, at least to some authorities and many professionals working in the industry. SEM methods include: search engine optimization (SEO), paid placement...

  2. Twitter Helps Prove That Fame Isn't Fleeting

    The researchers then set about using tools to pick out people's names from this vast archive – some of which is stored as digital content, while a huge proportion is generated from optical character recognition tools being applied to microfilm.

  3. SEO Burn Notice: When You’re a Blogger, A Scorched Earth Policy Is a Bad Idea

    Perhaps it’s symbolic, but that’s exactly the approach I took to my digital presence this past Memorial Day weekend. Create an /archive/ folder on your new site and move the content there – this creates an easy redirect, a place where most people...

  4. Google–British Library Partnership to Digitize 250,000 Books

    The British Library will also keep a permanent digital archive of the files and make the content available through the official British Library website. This goal, announced by Google in August of last year, involves creating a digital library of...

  5. SearchDay | Yahoo's Next Move

    The TNS Digital Suites combines cookie tracking with the TNS 6th Dimension Panel for what they say is a unique analysis of online ad consumption. Google Image Search Hosts LIFE Image Archive Posted by Nathania Johnson Nov 19, 2008 Google has...

  6. Yahoo Q3 2008 Earnings: It Ain't Pretty

    TM, a transformative digital advertising platform. In addition, an archive of the webcast can be accessed through the same link. Search advertising should be one of the last sectors within advertising as a whole to be affected by the economy.

  7. Copyright Law: What Search Marketers Should Know (Part 1)

    A digital presentation or presentation series (Recommended for conference speakers and online trainers) Online copyright infringement is defined in the Digital Millennium Copyright Act (DMCA), established in 1998 and gone through several...

  8. Does Site Search Matter For The Mags?

    Magazines are perfectly positioned to take advantage of digital platforms,” according to MPA President and CEO Nina Link. Time uses this approach as part of its comprehensive selection, and also has an archive dating back nine years.