If they had launched this one or two years ago, it would have been rolling along by now," says Maciej Fita, SEO director at Brandignity, a Naples, Florida-based agency that helps small-to-medium-sized companies with digital marketing efforts.
As always, I should disclose that SES Toronto is a client of my agency. SES Toronto, taking place at the Toronto Marriott Downtown Eaton Centre on June 12-14, will provide experienced marketing and advertising professionals with the knowledge and...
The Importance of Being Seen: Viewability and Brands – Adwords Agency BlogActive View gains accreditation from Media Rating Council. With the release of "The New Digital Age: Reshaping the Future of People, Nations and Business", Eric Schmidt was...
Many of my friends, colleagues and readers of SEW are working full time for an agency or company but have the ambition to start their own business. As digital marketers, we'll need to embrace content curators and develop relationships with them.
They look at it as a great opportunity because if they're charging a percentage of spend, they're going to make more money as an agency. The last reason and kind of the overarching theme is that if you don't control the feed as an agency or as a...
I remember a time when almost every RFP included questions about how our agency monitored click fraud. I looked at my agency's clients to see what types of invalid clicks were coming through, and what areas they were coming from.
Whether you choose to work with an agency or bring it in house, he said, you need to invest in PPC. Mike Olson of Core Digital Media said advertisers should think of many targets vs only one target. Keyword Planner: This new tool is a combination...
Then they set goals and measure progress for each individualized portfolio.iCrossing is a world class digital marketing agency,” said media manager Chris Greene on the first day of SES New York. At SES New York, networking was a major priority for...
If you’re an agency, set-up a meeting with them through your contact and have them facilitate some introductions. If you’re an internal digital marketing person, simply take these folks out to lunch. Where are my competitor’s backlinks coming from?
Gunnard Johnson, Google's Advertising Research Director, posted a related story on the AdWords Agency Blog to explain what's powering YouTube's growth. YouTube announced it had reached the milestone in a preview of the presentation it plans to make...
In addition to the common filtering attributes throughout the site, the Creative Sandbox section also enables a search for campaigns based on a brand or agency that submitted work. Such is the case with the new Think Insights – aimed at providing...
That could make Facebook host more often to the types of discussion and interaction about TV shows that frequently occur on Twitter, notes Jean-Philippe Gaudette, social media strategist at Codmorse, a Montreal-based web agency.
Prior to joining Twitter, Lunenfeld was a founding member and CEO of Moxie Interactive, a top digital agency, leading engagement with world-class brands such as Verizon Wireless, L'Oreal, Twentieth Century Fox and Coca-Cola.
Julie Silver Talenfeld, who owns Boardroom Communication PR Agency. The day is also quite significant for digital marketer Noran El-Shinnaway. A Day for Reflection s Day and why does it matter? Essentially, it’s “a day where we can focus on women...
Many articles cover the pros and cons of having an in-house team vs.an agency, but let’s start off with how to make that decision in the first place. An in-house representative, whether they are a natural search practitioner or not, with the...
He has spent the last 17 years working at various interactive, high-tech, and new media companies on the agency-side, client-side, and as an entrepreneur. Proulx is a Senior Vice President and the Director of Social Media at Hill Holliday, a...
Whether each channel is managed by a different user, a separate agency or by the same team, this continuity in data and workflow ensures smoother and more reliable work. The current arena of marketing management technologies is oversaturated with...
Kenshoo names Havas Digital and Starcom MediaVest Group as agency clients, along with Expedia, Facebook, KAYAK, Travelocity, Walgreens, Zappos, and others. Digitas is another customer, and Sean McDonald, vice president and group director, search...
Tampa-based BlueGlass has strengthened its European presence with the acquisition of Swiss digital marketing agency Idealizer. The newly formed entity will also become the digital agency’s European hub.
This management and employment philosophy has been around since the early 1990s, but it has recently become a really hot topic in the marketing agency world. Provide ongoing training of topics relevant to your agency's core functions for all...
