My agency has created a "first conversation" tick sheet that we work through with each new contact to obtain key relationship info, like family names, pets, holidays, and other key points. For a copy of my agency's simple influencer profile sheet...
My digital agency is rebranding, which means a new website, new logo, new target audience and new marketing messaging. For example, "web design company" has much more traffic but "web design agency" brings up a higher quality of businesses.
Here are seven things every agency should consider now to ensure future success. The study found that almost 72 percent of agency clients prefer a full service-approach and that 71 percent of marketers believe integration between earned, paid and...
Beckman then made a few recommendations: as a brand (whether you're an agency or you're a national brand that's managing a program), you want to be getting more people to the top of the funnel with your non-branded paid and organic search terms...
My agency recently completed a co-exposure test to better understand the impact on keyword synergies. Many paid search marketers often go about their business of optimizing their accounts without really caring about what else might be happening in...
Overland, her digital marketing agency's Vice President, and Karunakaran, Sr. Hundreds of experienced and knowledgeable marketers will gather together later this week for SES Toronto 2013. Two of those marketers, Helen Overland from Search Engine...
Enforce campaign tracking code usage, come up with a standards guide for your digital and traditional agency partners, and seek approval from your executives to hold people accountable. One of the biggest challenges a marketer faces when trying to...
I should disclose that SES Toronto is a client of my agency. Inbound Marketing Toronto, a peer group for Inbound Marketers that brings together Digital Marketing, SEO, Social Media, Content Marketing, Media Relations, Start-up Founders, and Online...
However, the website address www.beema.com is currently owned by a digital marketing agency, still yet to build its website. We've all done it before – we see a commercial for a brand we haven't heard of before and immediately go to Google to find...
If they had launched this one or two years ago, it would have been rolling along by now," says Maciej Fita, SEO director at Brandignity, a Naples, Florida-based agency that helps small-to-medium-sized companies with digital marketing efforts.
As always, I should disclose that SES Toronto is a client of my agency. SES Toronto, taking place at the Toronto Marriott Downtown Eaton Centre on June 12-14, will provide experienced marketing and advertising professionals with the knowledge and...
The Importance of Being Seen: Viewability and Brands – Adwords Agency BlogActive View gains accreditation from Media Rating Council. With the release of "The New Digital Age: Reshaping the Future of People, Nations and Business", Eric Schmidt was...
Many of my friends, colleagues and readers of SEW are working full time for an agency or company but have the ambition to start their own business. As digital marketers, we'll need to embrace content curators and develop relationships with them.
They look at it as a great opportunity because if they're charging a percentage of spend, they're going to make more money as an agency. The last reason and kind of the overarching theme is that if you don't control the feed as an agency or as a...
I remember a time when almost every RFP included questions about how our agency monitored click fraud. I looked at my agency's clients to see what types of invalid clicks were coming through, and what areas they were coming from.
Whether you choose to work with an agency or bring it in house, he said, you need to invest in PPC. Mike Olson of Core Digital Media said advertisers should think of many targets vs only one target. Keyword Planner: This new tool is a combination...
Then they set goals and measure progress for each individualized portfolio.iCrossing is a world class digital marketing agency,” said media manager Chris Greene on the first day of SES New York. At SES New York, networking was a major priority for...
If you’re an agency, set-up a meeting with them through your contact and have them facilitate some introductions. If you’re an internal digital marketing person, simply take these folks out to lunch. Where are my competitor’s backlinks coming from?
Gunnard Johnson, Google's Advertising Research Director, posted a related story on the AdWords Agency Blog to explain what's powering YouTube's growth. YouTube announced it had reached the milestone in a preview of the presentation it plans to make...
In addition to the common filtering attributes throughout the site, the Creative Sandbox section also enables a search for campaigns based on a brand or agency that submitted work. Such is the case with the new Think Insights – aimed at providing...
