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  1. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    The age of testimonials and endorsements is changing. The prevalence of technology has spawned "Digital Detox" trends in hotels and vacations and retreats. Zuckerberg has implemented what she referred to as "Digital Shabbat" on Saturday mornings...

  2. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Scott wrote "Marketing the Moon" with Richard Jurek, president of Inland Marketing part of the hundreds and thousands of unsung participants from the golden age of spaceflight," Scott said. A departure from his usual social media and digital...

  3. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    On Facebook, for example, a user’s personal profile information (such as age, gender, marital status), engagement with brand pages and stated Interests can be used to target specific audiences. Like flowers, digital channels can thrive with a bit...

  4. The Multi-Platform Majority Has Arrived. Are You Ready?

    Today, nearly 148 million Americans age 13 and older own smartphones and 72 million own tablets. As we cross tab the mobile device population with the population of desktop Internet users, we recognize that an important milestone has recently been...

  5. 3 Reasons Why SMBs Should Have a Website-First Marketing Strategy

    As an SMB in the digital age, your website represents your brand. Many small and medium-sized businesses (SMBs) tend to dedicate resources to marketing initiatives that drive traffic to their website, yet are willing to devote little investment in...

  6. Google Wins Book Lawsuit: Judge Rules Digitization Service 'Fair Use'

    As we have long said, Google Books is in compliance with copyright law and acts like a card catalog for the digital age, giving users the ability to find books to buy or borrow. Google made unauthorized digital editions of nearly all of the world's...

  7. Searcher Personas: A Case for User-Centric SEO

    A real person isn't in the 35-45 year old age bracket. We will give our persona a specific age, knowing that it doesn't accurately reflect the age of each person represented in our persona. In fact, digital marketing as a whole is moving further...