SEO News

Digital Age

  1. Mobile Advertising Measurement: Winning the Long Game

    Even in our advanced digital age, it's incredibly challenging to measure whether a user was truly exposed to an ad. Approaches to advertising fall into two general categories: long-term campaigns and burst campaigns:

  2. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    Eric Schmidt, former CEO of Google, "The New Digital Age" YouTube is having difficulty getting independent music labels to sign on to its new service due to "highly unfavorable and non-negotiable terms," The Guardian reported.

  3. Pre-PPC Strategies For Launching a New Product

    In the above screen shot, we see that women over the age of 25 who like Whole Foods Market are interested in yoga, spirituality, and meditation. Kevin Milani, VP of Digital Marketing for Virtual Marketing Staff, uses Graph Search to find out about...

  4. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    The age of testimonials and endorsements is changing. The prevalence of technology has spawned "Digital Detox" trends in hotels and vacations and retreats. Zuckerberg has implemented what she referred to as "Digital Shabbat" on Saturday mornings...

  5. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Scott wrote "Marketing the Moon" with Richard Jurek, president of Inland Marketing part of the hundreds and thousands of unsung participants from the golden age of spaceflight," Scott said. A departure from his usual social media and digital...

  6. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    On Facebook, for example, a user’s personal profile information (such as age, gender, marital status), engagement with brand pages and stated Interests can be used to target specific audiences. Like flowers, digital channels can thrive with a bit...

  7. The Multi-Platform Majority Has Arrived. Are You Ready?

    Today, nearly 148 million Americans age 13 and older own smartphones and 72 million own tablets. As we cross tab the mobile device population with the population of desktop Internet users, we recognize that an important milestone has recently been...