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  1. Search Ad Revenues Hit $18.4 Billion in 2013 [Report]

    Search accounted for more revenue than display and mobile combined in 2013, and that declines in the overall share is due "to growth in Mobile and Mobile Search, which is included in the Mobile category," according to the latest IAB Internet...

  2. Yandex & Google: A Big Change for Russia's Display Ad Market

    Today, we are finding it much more effective than classic display media buying due to the fact that the conversion rate can reach more than 10 percent and the specific targeting capabilities are similar to what we find with paid search.

  3. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    SEW: In 2009, NDN introduced the Digital Media Exchange. But digital marketers can be forgiven if they aren't as familiar with the fifth largest property, NDN. NDN ranks ahead of Amazon sites, VEVO, Microsoft sites, Vimeo, and Turner Digital in the...

  4. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    You can do the same on your website by being aware of the paid search query parameters for your display advertising. This segment groups together all pay-per-click search traffic and all search-based display into a paid search segment.

  5. FTC Giving Native Advertising a Closer Look

    The Federal Trade Commission will host a workshop on December 4, 2013 in Washington, DC to examine the practice of blending advertisements with news, entertainment, and other content in digital media, referred to as "native advertising" or...

  6. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    Putting too much pressure on consumers in a display ad may be the digital equivalent of a store assistant who asks if you want to buy the first product you see the moment you step through the door. As shown in the table below, display is strong in...