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  1. What is SEM? Depends on Who You Ask

    Yet, a 2013 Google Analytics Blog "Organic Search Engine Marketing" addresses ways to measure ways to measure organic search engine marketing. SEM methods include: search engine optimization (SEO), paid placement, contextual advertising, digital...

  2. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    IBM has predicted that ROI will be the leading metric for CMOs to measure success by 2015. In today's digital, social landscape, the path from sales prospect to customers is far from linear. While some have always approached the digital space with...

  3. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    You, the uninformed and impulsive buyer, provide the first- and last-click conversion that too many marketers use to measure the success of their efforts. As digital advertising continues to evolve, campaign managers should take advantage of an...

  4. 10 Vital Steps to Building Social Influence

    Most seek to build influence; measure influence; and yes, some will even attempt to sell influence. Influence is a powerful word, permanently ingrained into the digital landscape in which we live, work and play.

  5. Facebook-Datalogix Partnership to Track Offline Purchases by 100 Million+ Households

    Products like Nielsen Online Campaign Ratings measurement solution can help brands optimize for reach and effective frequency for their digital campaigns, and Datalogix’s new tool can measure real return on investment by connecting those brand...

  6. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    We have no idea how these companies measure success, or even if they measure the value of a Facebook Like acquired through paid advertising as it might relate to a sale later on. As Google’s Avinash Kaushik told us at SES Toronto, companies need to...

  7. Ford Retains Confidence in Facebook Ads as GM Quits

    However, in his experience a lot of brands don't know how to measure performance properly, saying "Facebook advertising is not as simple as Google - you can't put a dollar in and get a $1.20 back. Direct conversions from advertising don't stack up...

  8. Combining Professional & User-Generated Videos Drives More Sales [Study]

    It’s worth noting that comScore’s Share of Choice metric is well-documented and an independently-validated measure of advertising effectiveness. This study aimed to answer a critical question for today’s digital advertisers: ‘how do user-generated...

  9. Reach and Frequency: SEO Secret to Brand Building on Google?

    We certainly try to measure the backlinks produced from such efforts. There are loads of tools available to SEOs nowadays to help to measure “success”, but I don’t think we’ve gotten to the point where there is a super-tool that can bring all of...

  10. 4 Pillars of Consumer and Advertiser Behavior in Retail Mobile Advertising

    Each one of these use cases creates a unique opportunity and challenge for brands that need to measure strict ROI, but also need to be found by consumers. However, we’re at a tipping point where those first in market, and that understand these four...

  11. Create a Robust Landing Page Testing Strategy

    Whether due to a lack of understanding about how to measure landing page performance, a lack of knowledge about how to create and test landing pages, or a general lack of awareness of the benefits of good landing pages, the fact remains that many...