When it comes to digital advertising, we often spend our time pouring over data in order to create planning, modeling, targeting and buying efficiencies. A significantly improved ability to prove the impact of digital advertising means that...
But as digital marketers looking for every edge in this quickly changing world, this tool is a must-know for the coming years. Let's connect the dots between shiny new Excel toy, advertising data, and business value.
OK, maybe not "everyone," but certainly a whole bunch of people are doing so within the search marketing and digital media business. Same concept, but now it can be applied using a more census-based and real-time approach – requirements in today's...
On the blog, Mohan said this and its other efforts to improve the performance of digital ads are paying off, based on a 65 percent increase in the number of brand advertisers using its formats and tools.
SES Toronto, taking place at the Toronto Marriott Downtown Eaton Centre on June 12-14, will provide experienced marketing and advertising professionals with the knowledge and tools needed to traverse the dynamic digital landscape.
With the release of "The New Digital Age: Reshaping the Future of People, Nations and Business", Eric Schmidt was quite busy. Facebook Removes Gun Sweepstakes – Fast CompanyGiving away AR-15s in exchange for Likes is indeed a violation of Facebook...
Influence is a powerful word, permanently ingrained into the digital landscape in which we live, work and play. What may have previously been described as outbound marketing has become a hybrid of inbound marketing in today’s digital landscape.
While video monetization rates aren't cheap and prices are increasing, 7 out of every 10 digital video content views still don't carry advertising, presenting an untapped opportunity for marketers. More importantly, there is value to be realized...
Borrell: There's Money in Local Media – ClickZTraditional and pure-play local media companies are reaping healthy profits from digital sales, according to a new report. A few reports on mobile advertising and usage.
In 2011, search advertising accounted for $14.8 billion (46.3 percent of all digital advertising). Search remained the revenue leader at $16.9 billion, accounting for 46 percent of all Internet advertising revenue, although this figure doesn't even...
The argument of digital fraud in the advertising space is nothing new to search marketers. Manual clicks intended to increase your advertising costs or to increase profits for website owners hosting your ads.
Paul Marcum, director of global digital marketing and programming at GE, is already thinking about how he’d like to use the new ad targeting parameters for the benefit of his brands. The data is going to be pretty rich and robust, that is the heart...
As media accessibility expands, publishers and advertisers require more intricate ad packages, digital ad content, and improved technology to take advantage of this emerging advertising channel. The Adobe Digital Index team looked at 19.6 billion...
UK digital ad spend up 12.5% to £5.42bn in 2012: report – EconsultancyMeanwhile, the IAB reported that UK digital ad spend in the UK increased 12.5 percent to almost £5.42 billion in 2012; £526 million is from mobile advertising.
Bing Ads is teaming up with digital marketing company Mi9 to make it happen. Google, Facebook Continue to Lead in Digital Display Earnings - eMarketer After slamming Google AdWords for taking control away from customers, Bing says "…we do not...
RTB will be the fastest growing digital advertising segment through 2016, according to market intelligence firm IDC. Search marketers know plenty about campaigns that revolve around bidding, but that doesn't always mean they know the ins and outs...
Then they set goals and measure progress for each individualized portfolio.iCrossing is a world class digital marketing agency,” said media manager Chris Greene on the first day of SES New York. She stated that audience measurement is a tool for...
A to Z Tips for Improved B2B Digital Marketing ROI #SESNY – TopRank Online Marketing Blog Marketing and advertising professionals all converged on the Big Apple last week for SES New York, the ultimate conference to get educated on the latest...
This is a dream use case of digital marketers today, as their ultimate goal is – and has always been – to reach the right person with the right message at the right time. What about intra-app advertising?
YouTube announced it had reached the milestone in a preview of the presentation it plans to make to advertisers May 1 in New York City, during the digital upfront," according to Dawn C. Gunnard Johnson, Google's Advertising Research Director...
