This year, Google will increase revenues faster than the overall market thanks to continued monetization of YouTube and growing adoption of mobile advertising .leading to a gain in share of the total digital advertising market.
Overland, her digital marketing agency's Vice President, and Karunakaran, Sr. Just a few years ago, when social advertising was in its infancy, ROI and proper attribution were incredibly difficult to prove.
As digital advertising continues to evolve, campaign managers should take advantage of an evolving set of data. Just as no consumer makes a purchase decision in a vacuum, no digital channel operates in one.
Enforce campaign tracking code usage, come up with a standards guide for your digital and traditional agency partners, and seek approval from your executives to hold people accountable. For instance, "ppc" for paid search, "dsp" for display...
Vine is also proving to be a real hit with brands looking to utilize social video as part of their digital marketing strategies. They can communicate and entertain users across various social networks and are less likely to lose consumers...
Guggenheim Digital, DirecTV, and Time Warner Cable are also in the hunt. Yahoo's appearance in the Hulu auction isn't altogether surprising, as unlike rival web firms, it doesn't have a popular video streaming service, meaning it can't offer...
If you own an ecommerce business and you're not on Pinterest, Lyon said you could be missing out, but reinforced that "each brand needs to do its homework on the presence of their customers on Pinterest to guide their digital marketing strategies.
According to comScore's Mobile Future in Focus report, 37 percent of all time spent in digital media is done via mobile device, while PC retains 67 percent. Although the PC still plays a major role in our digital lives, consumers are starting to...
When it comes to digital advertising, we often spend our time pouring over data in order to create planning, modeling, targeting and buying efficiencies. A significantly improved ability to prove the impact of digital advertising means that...
But as digital marketers looking for every edge in this quickly changing world, this tool is a must-know for the coming years. Let's connect the dots between shiny new Excel toy, advertising data, and business value.
OK, maybe not "everyone," but certainly a whole bunch of people are doing so within the search marketing and digital media business. Same concept, but now it can be applied using a more census-based and real-time approach – requirements in today's...
On the blog, Mohan said this and its other efforts to improve the performance of digital ads are paying off, based on a 65 percent increase in the number of brand advertisers using its formats and tools.
SES Toronto, taking place at the Toronto Marriott Downtown Eaton Centre on June 12-14, will provide experienced marketing and advertising professionals with the knowledge and tools needed to traverse the dynamic digital landscape.
With the release of "The New Digital Age: Reshaping the Future of People, Nations and Business", Eric Schmidt was quite busy. Facebook Removes Gun Sweepstakes – Fast CompanyGiving away AR-15s in exchange for Likes is indeed a violation of Facebook...
Influence is a powerful word, permanently ingrained into the digital landscape in which we live, work and play. What may have previously been described as outbound marketing has become a hybrid of inbound marketing in today’s digital landscape.
While video monetization rates aren't cheap and prices are increasing, 7 out of every 10 digital video content views still don't carry advertising, presenting an untapped opportunity for marketers. More importantly, there is value to be realized...
Borrell: There's Money in Local Media – ClickZTraditional and pure-play local media companies are reaping healthy profits from digital sales, according to a new report. A few reports on mobile advertising and usage.
In 2011, search advertising accounted for $14.8 billion (46.3 percent of all digital advertising). Search remained the revenue leader at $16.9 billion, accounting for 46 percent of all Internet advertising revenue, although this figure doesn't even...
The argument of digital fraud in the advertising space is nothing new to search marketers. Manual clicks intended to increase your advertising costs or to increase profits for website owners hosting your ads.
Paul Marcum, director of global digital marketing and programming at GE, is already thinking about how he’d like to use the new ad targeting parameters for the benefit of his brands. The data is going to be pretty rich and robust, that is the heart...
