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  1. Mobile Advertising Measurement: Winning the Long Game

    Even in our advanced digital age, it's incredibly challenging to measure whether a user was truly exposed to an ad. Approaches to advertising fall into two general categories: long-term campaigns and burst campaigns:

  2. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    The back-to-school marketing season is in full swing according to data coming from PM Digital's fourth annual "Back To School Trend Report". Even though consumers may not always be receptive to back-to-school marketing so "early" in the summer, PM...

  3. Kiss Your Ads Goodbye: How Net Neutrality May Impact Content & Advertising

    Much of the content delivered online depends on the profitability of digital advertising – they simply can't afford to publish "free" content otherwise. The FCC ruling will only impact how U.S.consumers consume digital content.

  4. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    Leveraging audience data to optimize creative and bidding strategies is the future of digital advertising. Now you can build truly customer-centric programs across all digital marketing channels. Marin Software is staking its claim as the first...

  5. Why You Need to Own Your Data & Digital Assets

    If possession is 9/10 of the law, why do so many businesses relinquish control of vital digital assets? Does your organization own data being generated by digital assets? Understanding how customers are finding and consuming digital assets (website...

  6. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    In recent years, Search Engine Strategies expanded its agenda beyond search to cover more aspects of digital marketing and rebranded as the SES Conference The one-day conference will cover all the critical aspects of search engine optimization (SEO...

  7. 360i Agency Says New Technology Reverse Engineers AdWords Quality Score

    Digital marketing agency 360i announced this week technology dubbed the "Digital Nervous System" (DNS) for search marketing that aims to reverse engineer the Google AdWords quality score to "automatically make recommendations that increase...

  8. What is SEM? Depends on Who You Ask

    SEM methods include: search engine optimization (SEO), paid placement, contextual advertising, digital asset optimization, and paid inclusion. Soon after the term SEM came onto the digital scene, it became synonymous with paid search, at least to...

  9. Search Ad Revenues Hit $18.4 Billion in 2013 [Report]

    Overall, the IAB reported total U.S.digital advertising revenues of $42.8 billion for 2013 – up 17 percent from $36.6 billion in 2013. Also, after a record-breaking first half of 2013, In Q4 digital ad revenues surpassed $12 billion.

  10. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Just about every professional remotely related to the digital space is claiming some level of SEO expertise. Total mastery of all digital assets and an intimate understanding of how each element contributes to the performance of a brand in search...

  11. Yandex & Google: A Big Change for Russia's Display Ad Market

    One of the fastest growing trends currently in digital marketing is real-time bidding. This platform aids in purchasing audiences at scale across digital media for advertisers. Aegis Media's Director of Digital Communications, Andrey Chernishov...