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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Return On Digital recommends that retailers increase their budget during peak times such as the Christmas period, as it tends to be spent a lot quicker than off-peak times. While many retailers may think Christmas advertising campaigns should end...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    One of the biggest challenges in working with (or for) enterprise companies is suggesting content ideas that will be approved by all relevant members of the digital marketing food chain. All of these different tactics require a multichannel digital...

  3. 5 Takeaways From the World Cup for Global Search Marketers

    Even if you aren't a soccer fan ("football" to the rest of the world), you were most likely exposed somehow to the event through digital and traditional ads. Social spending, for example, on World Cup-related campaigns rose to the half-million to...

  4. Mobile: 34% of Organic Search, 42% of Social Traffic in Q2 [Report]

    'Tis the season for quarterly reports, and this week, RKG released its Q2 report on the state of digital marketing, looking at channels like organic search, paid search, and social. With display advertising, investment in the Facebook Exchange (FBX...

  5. Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

    Still, many businesses and brands struggle to truly leverage the digital landscape to meet the expectations of their customers. Executives lead the way in mobile adoption, validating the theory that digital assets for a business or brand must serve...

  6. Yahoo Retires Less Popular Products to Make Room for New Innovation

    Yahoo Shine: We recently unveiled several new digital magazines that dive deeper into the topics our users have come to love on Yahoo Shine and offer unique advertising opportunities for brands. While Yahoo Shine will be closing on July 31, through...

  7. EU Commissioner Hints at YouTube Probe After Google Investigation

    But I suspect this case is only the beginning of further EU antitrust enforcement in the digital economy. The use of Google's dominant position in search to push other services – eg Google+ and YouTube – and foreclose competitors; Google's terms...

  8. Mobile Advertising Measurement: Winning the Long Game

    Even in our advanced digital age, it's incredibly challenging to measure whether a user was truly exposed to an ad. Approaches to advertising fall into two general categories: long-term campaigns and burst campaigns: