Segment Contributed by: Avinash Kaushik is the Digital Marketing Evangelist at Google and author of the Occam's Razor blog. Segment Contributed by: Anna Lewis is the Digital Marketing Executive at Koozai.
But as digital marketers looking for every edge in this quickly changing world, this tool is a must-know for the coming years. If you haven't discovered it already, allow me to introduce you to a free add-in to Excel 2013 which gives you an eye...
There are dozens of great charities, in your own backyard, that are begging for the kind of help that a digital marketer can provide. This is where digital marketing really pays off. A recent Facebook post was my inspiration for preparing this guide.
OK, maybe not "everyone," but certainly a whole bunch of people are doing so within the search marketing and digital media business. Same concept, but now it can be applied using a more census-based and real-time approach – requirements in today's...
Those that don't will only face a bigger digital divide between themselves and consumers – ultimately losing them to the likes of Amazon. A recent survey by Telemetrics and xAd showed that 50 percent used their mobile devices to start the discovery...
When you consider that 60 percent of consumers already consult their smartphone on their way to a brick and mortar store (according to Deloitte Digital), it's undeniable local SEO will play an increasingly dominant role in every marketing strategy.
The Brandcast event was held for advertisers at a Lower East Side pier in New York as part of a week of "NewFronts" (digital media's version of the TV tradition of promoting programming and selling ads).
What's interesting is that, remember, the line between journalism and blogging in this digital age is extremely blurred. This is not really surprising, considering how the explosion of the internet and digital media has revolutionized the...
If they had launched this one or two years ago, it would have been rolling along by now," says Maciej Fita, SEO director at Brandignity, a Naples, Florida-based agency that helps small-to-medium-sized companies with digital marketing efforts.
On the blog, Mohan said this and its other efforts to improve the performance of digital ads are paying off, based on a 65 percent increase in the number of brand advertisers using its formats and tools.
SES Toronto, taking place at the Toronto Marriott Downtown Eaton Centre on June 12-14, will provide experienced marketing and advertising professionals with the knowledge and tools needed to traverse the dynamic digital landscape.
With the release of "The New Digital Age: Reshaping the Future of People, Nations and Business", Eric Schmidt was quite busy. Enhanced campaigns get Google+ annotations and an upgrade center. And it sure was hard not to see Eric Schmidt.
We've transformed ourselves from a link-building company to a full-service digital marketing company, with offerings ranging from large-scale social media campaigns to on-page content strategy. It's the digital reflection of your brand.
In March 2013, Google sites, driven primarily by video viewing at YouTube, ranked as the top online video content property with 153.9 million unique viewers, followed by Facebook with 63.8 million, VEVO with 52 million, Yahoo sites with 50.3...
SEO professionals are watching with a gleam in their eye as users move into a multi-device, multi-screen, and multi-context digital world. Traditional SEO provides a proven and stable foundation from which to move deeper into enterprise digital...
Influence is a powerful word, permanently ingrained into the digital landscape in which we live, work and play. What may have previously been described as outbound marketing has become a hybrid of inbound marketing in today’s digital landscape.
As digital marketers, we'll need to embrace content curators and develop relationships with them. "If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.
In the last 12-18 months, several factors have come together to form what could be described as a digital marketing perfect storm, transforming content into the foundation of both search and social: Search algorithm changes that deemphasized thin...
As long as violations of data protection laws are punishable by discount rates, the enforcement of data protection laws in a digital world with its high potential for abuse will be all but impossible," he said.
The upcoming Digital Upfronts (a.k.a. NewFronts") have been dominating my conversations as of late, with a lot of it revolving around a single, albeit complicated, question: "How much of my ad spend should be allocated to digital video?
