SEO News

Digital

RSS
  1. Mobile Advertising Measurement: Winning the Long Game

    Even in our advanced digital age, it's incredibly challenging to measure whether a user was truly exposed to an ad. Approaches to advertising fall into two general categories: long-term campaigns and burst campaigns:

  2. Forget Big Content – Small Content Is Critical to Search Success

    Read any popular digital marketing thought leadership blog and you'd be bombarded with the notion that "big" content is the future of search and social success. And while that is true to some degree, it is also a view that is dangerously one...

  3. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    Eric Schmidt, former CEO of Google, "The New Digital Age" YouTube is having difficulty getting independent music labels to sign on to its new service due to "highly unfavorable and non-negotiable terms," The Guardian reported.

  4. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    The back-to-school marketing season is in full swing according to data coming from PM Digital's fourth annual "Back To School Trend Report". Even though consumers may not always be receptive to back-to-school marketing so "early" in the summer, PM...

  5. Pre-PPC Strategies For Launching a New Product

    Kevin Milani, VP of Digital Marketing for Virtual Marketing Staff, uses Graph Search to find out about people who like similar products and services to the ones his clients plan to launch. But in order to use PPC to ask and answer questions about...

  6. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    Each initiative that goes live on Experience Manager is a story of the partnership between marketers and technologists to deliver digital customer experiences that build brands, drive demand, and foster customer loyalty.

  7. Kiss Your Ads Goodbye: How Net Neutrality May Impact Content & Advertising

    Much of the content delivered online depends on the profitability of digital advertising – they simply can't afford to publish "free" content otherwise. The FCC ruling will only impact how U.S.consumers consume digital content.

  8. Google Will Alert Searchers About 'Right to Be Forgotten' Link Removals

    For example, a Google search for 'Adele MP3' shows that it has removed a number of results from that page after receiving complaints under the US Digital Millennium Copyright Act," The Guardian noted.