Too often social media is handed off to digital marketing directors or marketing managers who are just too busy to focus on creating and managing an optimal social media brand experience. Assuming that you're a digital marketing manager, marketing...
Like any digital platform, we're not going to be perfect but we will be much better," Facebook said. In an effort to help advertisers protect their brands, Facebook bid adieu to free-for-all ad placement in groups and pages that might compromise...
For those of you old-school enough to remember going to www.altavista.digital.com to get your AltaVista search, it is a sad ending for search engine. Yahoo, as part of their efforts to focus on specific web properties, has decided to close the...
This is just scratching the surface of what content distribution is to become; a multi-faceted reinvention of PR for the digital age. To those in marketing, "sales" is a dirty word. A discipline based purely on aggressive, pushy, cold conversion.
Offer additional content to enhance digital literacy skills. Microsoft wants schools to use Bing as the default search engine. The Bing for Schools program, announced earlier this week, is offering U.S.based schools a tailor-made search experience...
My digital agency is rebranding, which means a new website, new logo, new target audience and new marketing messaging. There is so much more to keywords than traffic. They're the biggest descriptor of your business, your self-identifier, and you...
Digital marketing services are growing. As more companies enter the digital age and look to generate demand for their products and services online, the need for digital marketing services is growing exponentially.
Beckman said that EdgeRank factors will continue growing and getting more sophisticated over time – given the fact that you can login through Facebook on other websites, Facebook is building more and more data that they can implement into their...
Understanding what your customers are seeking, how they are looking for it, talking about it, scoring it, comparing it and sharing it is invaluable to the social, search or digital professional. Number of "files" or containers of information within...
FUEGO YOUR LIFE"– Sandra Vergara shares her spicy secrets to style and beauty in this new digital girls' guide. And AOL is partnering with well-known celebs and influencers on the rise who already have digital audiences, as well as the passion to...
In fact, the production of digital and social content growth accounts for over 90 percent of all global data produced over the last two years, according to IBM. Over the last 12 months we have witnessed a content marketing explosion and a rapid...
Many paid search marketers often go about their business of optimizing their accounts without really caring about what else might be happening in the digital space around them. This is something that is starting to change for a couple of reasons:
The search giant made $32.73 billion in net digital ad revenue in 2012, equivalent to nearly 31.5 percent of total worldwide digital ad spending that year,” eMarketer said in its report. This year, Google will increase revenues faster than the...
In a recent New York Times opinion piece, Julian Assange addressed Google’s recent PR work to position themselves as a thought leader on our digital future. As the Penguin 2.0 dust settles the SEO pundits are racing to interpret what Google has...
Gagnon then said that is where we are with digital marketing – the finding the perfect Pepsi stage of digital marketing. John Gagnon, Bing Ads Evangelist at Microsoft, jumped into his morning keynote at SES Toronto talking about changing technology...
The New Inbox: The Intersection of Email, Mobile and Social Marketing session at SES New York 2013, moderated by Sundeep Kapur (@emailyogi), Digital Evangelist, NCR Corp.covered some very useful information around engaging with your customers at...
Chris Dyson: I would always recommend carrying out egobait (or any piece of linkbait) on your own digital assets where ever possible if you are purely looking for links. Designed to appeal to the ego of an influencer, it's a concept that has some...
Overland, her digital marketing agency's Vice President, and Karunakaran, Sr. Hundreds of experienced and knowledgeable marketers will gather together later this week for SES Toronto 2013. Two of those marketers, Helen Overland from Search Engine...
Just as no consumer makes a purchase decision in a vacuum, no digital channel operates in one. If you answer "very often", you're a digital marketer's dream. Because digital marketing and attribution modeling are difficult, and digital marketers...
USA Today also reported the group Digital Citizens Alliance found Google was allowing ads on YouTube videos that feature illegal content, such as buying drugs without a prescription. Google is allowing illegal prescription drug activity online and...
