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  1. Are Scholarship Links Considered Unnatural by Google?

    Sites that have overdone it with unnatural links can be manually penalized by Google or can see their site have difficulty ranking well because it has become suppressed by Google’s Penguin algorithm. We all know that when it comes to improving a...

  2. US bilateral margin rules: a hit parade of horrors

    The difficulty for 40 Act funds is the requirement of US regulation to hold all collateral for bilateral swaps at a third-party custodian, making re-hypothecation impossible. Rules requiring margin to be exchanged on non-cleared swaps have been in...

  3. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    YouTube is having difficulty getting independent music labels to sign on to its new service due to "highly unfavorable and non-negotiable terms," The Guardian reported. There are some shady dealings going on behind the scenes at YouTube regarding...

  4. A Knowledge Gap Analysis Will Tell You What Web Analytics Can't

    The greatest difficulty in performing this task analysis is avoiding the inherent biases of being too familiar with your existing design and creating task flows that simply justify your current site. They tell you where someone went, but not who...

  5. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    Given the typically enormous range of customers and/or products, enterprise marketers have difficulty figuring out what and to whom to write. Demand Metric recently published their content marketing benchmark survey, in which they asked 521...

  6. Actionable Insights You Can Find in Google Analytics Multi-Channel Reports

    Media mix modeling, holistic search, and omni-channel execution are advanced concepts that search marketers have difficulty explaining beyond a cursory level. The search ecosphere offers many brilliant business intelligence and analytic...

  7. How Will Voice Search Change SEO for Local Stores & Global Enterprises?

    If a brand has difficulty ranking for all highly competitive terms within their industry, they may have a more successful search campaign if they target these phrases or frequently asked questions. Over the past few months, voice search has shown...