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  1. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    Given the typically enormous range of customers and/or products, enterprise marketers have difficulty figuring out what and to whom to write. Demand Metric recently published their content marketing benchmark survey, in which they asked 521...

  2. Actionable Insights You Can Find in Google Analytics Multi-Channel Reports

    Media mix modeling, holistic search, and omni-channel execution are advanced concepts that search marketers have difficulty explaining beyond a cursory level. The search ecosphere offers many brilliant business intelligence and analytic...

  3. How Will Voice Search Change SEO for Local Stores & Global Enterprises?

    If a brand has difficulty ranking for all highly competitive terms within their industry, they may have a more successful search campaign if they target these phrases or frequently asked questions. Over the past few months, voice search has shown...

  4. How to Make Your Keywords Fit Your Marketing Messaging

    Your user research will tell you a lot about how people actually search, but you do ultimately need to run what they gave you through Google's Keyword Tool to get an idea of traffic and Moz's Keyword Difficulty to get an idea of what it's going to...

  5. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    Having difficulty getting a response from AdWords Support about your Google Shopping campaign? In a series of six videos, CPC Strategy's CEO Rick Backus answers some of the major questions and issues surrounding Google Shopping, including Google...

  6. In Search for New Pope, Vatican Embraced Twitter, Facebook & Google

    As a central symbol of Catholicism and leader of the Catholic Church, the pope has been the subject of much news in recent weeks and even months – from Pope Benedict XVI sending his very first tweet on 12/12/12 (with which he apparently had some...