Return on Investment: If you're like most digital marketers, you probably have difficulty correlating ROI to marketing initiatives. For most organizations it's now a crucial piece of the marketing puzzle.
Simply take all the opportunity and threat keywords from above and estimate how difficult it will be to improve ranking for these keywords using a tool like SEOmoz's keyword difficulty estimator. You can then multiply the difficulty score by the...
The "levels", which are just different Google Images searches, seem to be pretty much the same difficulty level. A new Easter egg turns Google Images into a playable classic arcade game with a Google twist.
Having difficulty getting a response from AdWords Support about your Google Shopping campaign? In a series of six videos, CPC Strategy's CEO Rick Backus answers some of the major questions and issues surrounding Google Shopping, including Google...
This is likely due to the lower amount of difficulty for hackers, and bots to be able to penetrate these devices. Tablets had the lowest amount of invalid clicks, due to the higher degree of difficulty to hack these devices, as well as the improved...
But most businesses won’t have difficulty finding breaking news that somehow relates to their business. But to the average small business owner these constant changes are mystifying or even maddening.
As a central symbol of Catholicism and leader of the Catholic Church, the pope has been the subject of much news in recent weeks and even months – from Pope Benedict XVI sending his very first tweet on 12/12/12 (with which he apparently had some...
Somewhat ironically, companies with Google Brand pages that seek to sign in using their Google credentials may have more difficulty than a personal user, according to Alex Fender, a Google-certified consultant who runs digital marketing...
Consider respective scale measurements (1=Low, 3=High, etc.and weight/importance to aid scoring based on business priorities.e.g.timing, resources, budget, competitive edge, goal alignment, difficulty/risk, etc.
In this consideration I'm talking specifically about your page’s Flesch-Kincaid score, or the level of difficulty for comprehension of your content. People are almost always talking about absolutes in terms of "this is how XYZ will reduce your...
Turn to your customers: Host a video testimonial contest if you have difficulty sourcing videos from customers. As we kick off the new year, the most important thing you can do to help your SEO efforts is to bring about more diversity in your...
While the basic premise of the campaign is sound, I have difficulty reconciling with the high CPC and low CTR. You brainstorm on strategies. You pick your keywords, placements, topics and interest categories.
For instance, “difficulty of ranking on page 1” would be a great metric, available from several sources, the most well-known being SEOmoz. Note: This article is part of a series. To understand this piece I recommend you read part 1, which can be...
Communication challenges are but one difficulty posed to any business. There’s a myth that failed content can be blamed on brands only conveying what they want, and conversely, that successful content is accomplished solely by intuiting what...
Difficulty of rank and conversion value improvement Conservative scenario: Target low difficulty keywords to rank better than my competitors who have a lower page authority than me. For decades successful businesses have been built, grown, and...
The difficulty for the moment is the lack of an API for technology vendors and tech savvy marketers to develop applications that will mine the opportunities for success automatically. Performance marketers have been multiplying their arsenal over...
The below referenced chart from a 2011 Marketing Sherpa report takes a look at social media tactics, illustrating the correlation between tactical effectiveness and the degree of difficulty to implement.
Conversely the difficulty in tracking mobile to direct response metric (i.e.online sales) makes CPCs lower as business try to determine the try value of mobile. At this point nearly every conversation we have with our clients includes a strategy...
Remarkably, Rosebrock has had difficulty breaking into the world of fashion because it is occupied by trendsetters and a clique of tastemakers who eschew anything mainstream. He's having difficulty making waves in the fashion community because they...
Some people have difficulty promoting their own work, while some people seem to do nothing but promote their own work. Links matter. There's no debate links are a big signal of quality to search engines, so you need to know your ABCs.
