Brands increasingly seek differentiation by going beyond the out-of-the-box functionality of their CMS platforms. SEO professionals are watching with a gleam in their eye as users move into a multi-device, multi-screen, and multi-context digital...
PPC competition began to achieve what competition is supposed to achieve: improvement, breakthrough, and differentiation. AdWords doesn’t have to be hard, complex, or time consuming. You can still set up campaigns and ad groups without a lot of...
When your home and your office are the same space the differentiation becomes hard to manage without actively managing it. Last month Marissa Mayer became one of the most disliked women in tech after she told Yahoo’ers it was time to get back to work.
Infographics and differentiation – Matt Cutts Well, 2012 has been one of hell a ride for the search marketer. The only way to describe it is a series of ups and downs, thrills and spills, twists and turns.
You can tell markets in which undifferentiated head-to-head competition reigns by two markers: hyperbolic marketing and differentiation by price. When I teach students about strategic differentiation, I simply ask them to choose a niche and look at...
From 10 pages views onwards, the conversion average continues to rise, but nowhere near as dramatically – with a stronger impact for sites where there is considerable differentiation between products (such as fashion versus home furnishings).
We'll begin by digging quite deeply into the reasoning behind query deserves diversity (QDD) before looking at the impact of QDD on your content strategy, to illustrate the importance of extreme differentiation.
The post-visit site retargeting campaign can then go deeper to focus on a specific benefit or point of differentiation, since awareness is no longer an issue. The trend with retargeting has grown to the point where Facebook is even getting in the...
Google’s Matt Cutts Talks Infographics, Differentiation & More SEO Topics I actually asked myself this question the other day, and my initial answer was, "Because I have absolutely no graphic design ability at all.
Avoiding Duplicating Content Isn’t Enough; Google Looks for Differentiation Google would seek to detect that there is no real differentiation between these results and show only one of them so we could offer users different types of sites in the...
What is important for now is the differentiation between a penalty and an algorithmic affect. In most cases, mayhem ensues as they scramble around to try and figure out what happened or if they have run afoul of the mighty Google in one way or...
In assigning a brand strength value, Interbrand examines authenticity, clarity, commitment, consistency, differentiation, protection, presence, relevance, responsiveness, and understanding. The Best Global Brands 2011 report is out, with search...
If social networks continue to mimic each other and become more and more similar, they will need to find some point of differentiation and be careful not to alienate users to survive. As Google+ moves into open beta and anyone can join the network...
Differentiation Based On Authenticity May Be the Most Powerful Weapon You Have’ We follow the feeds and influencers that help inspire our creativity, guide our approach, and validate our recommendations.
Inevitably, part of your differentiation as a marketer will rely on growing your content beyond the written word. For example, when you hear the phrase "content is king" in the context of sales and marketing, does your thought process default to...
The risks for Yahoo are around revenue, market share, and brand differentiation. The Yahoo-Bing search alliance is gathering momentum. Watching this coverage from the U.K.where Google has close to 90 percent market share, I can't help asking: will...
The three main technical components behind Siri's differentiation correspond to the essential qualities of an assistant: a conversational interface, personal context awareness, and service delegation," the website explains.
If you are thinking of developing your own AR experiences for Layar, we at SEW strongly advocate that you innovate within narrowly defined markets, otherwise you are likely to have no true differentiation against recent advances from Google...
Before the Web became so pervasive, differentiation meant things like branding, and products perceived to provide better benefits to the purchaser of that product. Some major brands don't fully understand the importance of differentiating their Web...
This differentiation should serve you well with all the audiences that matter: users, potential linkers, and search engine spiders. However, if everyone opts for easy solutions, you end up with a Web with little differentiation.
