SEO News

Differentiation

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  1. Evolution in Digital Marketing Skill Sets

    As quoted from Sarah Turk at IBISWorld, "Brand awareness and niche labor skills are key to product differentiation" for marketing agencies. This is an exciting time for those working in the advertising and search marketing industry.

  2. Higher Education Searches Rise on Google, Reveal Marketing Opportunity [Study]

    We think there's an opportunity to think about what messaging we are putting into the paid search ads … think about differentiation. Attention marketers: demand is high on mobile devices for higher education info, and online programs from...

  3. Rise of the New School SEO Professional

    Brands increasingly seek differentiation by going beyond the out-of-the-box functionality of their CMS platforms. SEO professionals are watching with a gleam in their eye as users move into a multi-device, multi-screen, and multi-context digital...