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  1. Top 10 Skills That Separate Real UX Designers from Wannabes

    Unfortunately, opportunists quick to add UX to their repertoire of services are hoping that you won't know how to differentiate their offerings from real UX expertise. With the flood of ill-trained people claiming to be user experience (UX...

  2. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    Use formats and images that place your ad in the top slot to help differentiate you from other results. Traditionally, the value in search advertising has always been centered on increases in click-through rates and conversions.