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  1. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    However, as social media engagement continues to increase, including half of American adults over the age of 65, the pull from customers, employees, investors, and media can be expected to make the Social CEO among the most effective, in-demand...

  2. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    So then the last point Fleck wanted to make about the customer journey was pushing her the promotional messages based on her engagement. So then later down the line in your customers' journeys, Fleck went on to say you can start to have promotions...

  3. 7 Ways to Get More Out of Your Conversion Confirmation Page

    Sure, for some business this doesn’t make sense – but for many this could be a great way to deepen your client engagement. Your new customer/prospect has taken the time to review your website, consider their options by checking out the competitors...

  4. Mobile Marketing: Connecting With Your Audience on the Move

    He has seen engagement rates in tablets more engagements then display ads. In addition to mobile marketing for customer acquisition, the panel also discussed how brands are delivering additional value and fostering brand loyalty with a holistic...

  5. Win Earned, Owned and Even ‘Paid’ Links With Content

    Look at it as a channel to improve reach and engagement. Remember here that the channel is all about the ‘customer as the channel’ and so the process for earned is simply to carefully identify your key influencers and create content specifically...

  6. LivePerson Says Bouncing is Single Worst Action a User Can Take

    LivePerson may be most recognized for their instant chat software for websites which enables your customer service team to respond to users in real time whilst they are browsing your website, but this is just one piece of the suite of content...

  7. Supercharge Your Conversion Rate Optimization: How to Structure CRO & Win

    Social Engagement: Once you're creating content worth reading build your social audience. Purchases can often be swayed by many factors, such as the product being out of stock, a competitor offering an incentive at the point-of-purchase, the...