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  1. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  2. Task Analysis: The Key UX Design Step Everyone Skips

    You know too much about your product and are already biased by its approach. Other online florist sites copy the general Proflowers design approach, but include a shopping cart. You will merely end up mimicking your current approach.

  3. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    A business-to-business (B2B) company we spoke to has a diverse customer base that includes buyers from many different verticals, different departments, and various organization sizes. Each of these users necessitated a different web experience.

  4. You'll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs

    We don't need big brands taking the exact same approach and creating completely disposable content ad nausem. They also churn and burn endless streams of content, both to win with numbers as well as test many different avenues to find "what works.

  5. Responsive Design vs. Task-Oriented UX Design

    An emergency reservation task is more location and time dependent than a laptop or tablet hotel search task and requires a different UX approach. Oftentimes, designers employ a Mobile-First design approach to design the site so that it looks and...

  6. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    We have to tell a different story. How does Pulizzi approach this problem at CMI? That's the approach most businesses take. It's all about your approach and mindset. Pulizzi then went on to explain the importance of identifying the "pain points" of...