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  1. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    On average, 62 percent of organic searches now show different results depending on whether the search was performed on a desktop or smartphone, according to BrightEdge data. Especially with the latest trend in mobile, where brands are taking a...

  2. Google Reveals What New & Expectant Parents Search For

    Having a baby can be an expensive proposition in a number of different ways, and we see parents searching for good value across the board. Brands have the opportunity to address these concerns, but as you can see, a nuanced approach is required.

  3. 10 Video SEO Tips That Can Truly Impact Your Rankings

    Extending her approach, let's focus in on video SEO and talk about how you can truly make an impact on your ranking. What impressed me most was that, like Virji, these folks were incredibly down-to-earth about video SEO, providing very clear best...

  4. A Knowledge Gap Analysis Will Tell You What Web Analytics Can't

    A competitive analysis produces very different results. A task analysis forces you to take that objective step back and analyze your user's tasks from a different, innovative perspective, unfettered by the existing misconceptions of what your site...

  5. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...