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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    All of these different tactics require a multichannel digital marketing approach for optimal results. It's no secret that there have been a lot of changes in the SEO industry over the last couple years that have dramatically changed the way that...

  2. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    In this session at BrightEdge’s Share 14 event, brands like Groupon, Red Door Interactive, and Global Strategies discussed how they’ve shifted their approach in a keyword "(not provided)" world. McKenna explored a slightly different angle on...

  3. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    Finally, as it is may not be possible to fully replicate JavaScript functionality via static pages, this means you are in effect creating a separate, slightly different site for key organic landing pages, which again adds workload.

  4. Google Responds to 'Right to Be Forgotten' Questionnaire

    The answer to this question could mean many different things. In its opening letter, Google notes it moved quickly to comply with the ruling and acknowledges its approach will evolve over time as it works through the process.

  5. Top 10 Skills That Separate Real UX Designers from Wannabes

    UX is a two-part process beginning with a scientific, disciplined approach to understanding the users' problems, from their perspective. Do they have examples that describe how they identified user characteristics that drove the resulting design...

  6. 5 Takeaways From the World Cup for Global Search Marketers

    Do you have display creative in place considering that your target countries may have an influx of different languages and cultures? Just try and fine-tune your approach and you'll be successful no matter what market you're trying to reach.

  7. SEO Website Audits: Everything You Need to Know Part II

    Note that every auditor will have their own name for this section or these items and they will approach the way they list these differently. As mentioned, there are different types of site audits. What you pay will be different for each audit type...

  8. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    On average, 62 percent of organic searches now show different results depending on whether the search was performed on a desktop or smartphone, according to BrightEdge data. Especially with the latest trend in mobile, where brands are taking a...