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  1. The Votes Are In: Bing, Internet Explorer, & CNN Partner for 2014 Elections

    The website allows users to explore segments of different hot topics such as immigration and state-by-state battles for the Senate. For the 2014 elections, Bing wants to provide all Americans with an educational opportunity.

  2. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    A roadblock is similar to a full-screen ad, but often redirects to you a different URL where an ad is displayed (in between page visits or even before the first page a user visits). Not only does this completely interrupt the user experience, but...

  3. Search Engine Marketing Checklist for Hotel Marketers

    Review the ratio of conversions of different device types (i.e.desktop/PC, tablet, and mobile) from paid search traffic These four major online channelsare: Search engines Comparison websites Hotel booking engine websites

  4. [#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

    They set up multiple landing pages testing different targeting methods and lured senior-ranking industry insiders by offering beta access to their site. To combat profile incompleteness, Brady suggests businesses take a multi-angle approach by...

  5. Cross-Device Measurement: Believe the Hype

    Brands would be able to learn how consumers use different types of devices to research or purchase. With the rise of multi-device usage, it is not always the case that the device a consumer started their conversion path on (for example, searched...