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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Are there different hierarchy structures that can be created other than geographic? Performing well in local search depends on many different tactics, so finding a partner with tools and technology to help you manage them all is critical for...

  2. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    On average, 62 percent of organic searches now show different results depending on whether the search was performed on a desktop or smartphone, according to BrightEdge data. Even when people implement it right the first time, they don't keep it...

  3. Mobile Advertising Measurement: Winning the Long Game

    Not all apps are created for the same purpose or target audience so each app will have different events that are considered important. Advertising is a fundamental component of most mobile marketing campaigns, from just launched apps to well...

  4. Google Censorship Ruling in Canada Has Worldwide Implications

    Google, today, is like a library catalogue of available knowledge; while different countries may choose not to make certain knowledge available, people should be able to know it exists in the first place – and the best way they can do so is...

  5. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Once you've broken out your Google Shopping Campaign, continue to test different ad groups and bid amounts to maximize your ROI. Although Google's headquarters are in Silicon Valley, the company has consistently made major changes to its paid...