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  1. Can Groupon Break Into the Search Market?

    Though the two platforms are inherently different - Groupon being more about discovery than Yelp, where users typically have a destination - Benjamin Spiegel, managing director of strategy at GroupM, thinks Yelp has an advantage over Pages.

  2. "Which Update?" Is the Wrong Question

    At this experience level, you can’t hope to understand the complexities of what different algorithms may or may not be doing and so you need to fully vet everything. Once that’s completed, it’s time for a full review of the content and links to...

  3. seoClarity: In Mobile World, Search Result Placement Is Critical to Clicks

    What Makes This Study Different? Or do you believe the user habits to be different, therefore causing the gap between Rank 1 and Rank 2? Search engine optimization - and where a website appears in search results - can have a significant impact on...

  4. The Votes Are In: Bing, Internet Explorer, & CNN Partner for 2014 Elections

    The website allows users to explore segments of different hot topics such as immigration and state-by-state battles for the Senate. For the 2014 elections, Bing wants to provide all Americans with an educational opportunity.

  5. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    A roadblock is similar to a full-screen ad, but often redirects to you a different URL where an ad is displayed (in between page visits or even before the first page a user visits). Not only does this completely interrupt the user experience, but...

  6. Search Engine Marketing Checklist for Hotel Marketers

    Review the ratio of conversions of different device types (i.e.desktop/PC, tablet, and mobile) from paid search traffic These four major online channelsare: Search engines Comparison websites Hotel booking engine websites

  7. [#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

    They set up multiple landing pages testing different targeting methods and lured senior-ranking industry insiders by offering beta access to their site. To combat profile incompleteness, Brady suggests businesses take a multi-angle approach by...