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  1. [#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

    They set up multiple landing pages testing different targeting methods and lured senior-ranking industry insiders by offering beta access to their site. To combat profile incompleteness, Brady suggests businesses take a multi-angle approach by...

  2. Cross-Device Measurement: Believe the Hype

    Brands would be able to learn how consumers use different types of devices to research or purchase. With the rise of multi-device usage, it is not always the case that the device a consumer started their conversion path on (for example, searched...

  3. Is Google’s Knowledge Vault Smarter Than Siri and Cortana?

    In order to see just how effective this technology is, SEO consulting agency Stone Temple conducted a test in which it analyzed 3,086 different queries that may trigger a knowledge panel (meaning content in the search results that directly answers...

  4. SEO Is No One-Trick Pony

    You can see how people are navigating the site, in real time (as well as view recorded visits), gain insight on what the experience looks like in different browsers/platforms, get insight via heat maps for mouse movements, clicks, and scroll depth...

  5. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    Audience gap analysis (what’s different between your mobile and desktop users) The mobile mind shift has created a paradigm in which the understanding is that each individual expects more out of each interaction, and their smartphone is the...