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  1. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    Evaluate how the site works on different platforms, the goals of different user types and whether they're being met. Sitting at the table, I've found I'm having a far easier time "selling" clients on the importance of creating that culture video...

  2. 6 Crucial Link Building Strategies to Drive Quality Traffic

    They use different keyword phrases or search strings to link back to the same site. When a user clicks on any of these sites, she is taken to the same linked site in spite of using different search keywords, thus spoiling her user experience on...

  3. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    It's easy to link to different pages in the site with the same keyword or use different keywords to link to the same page, which can be confusing and counterproductive. A few simple mini-deep dives at specific times throughout the year can...

  4. Marin Software Adds Support for Russia's Largest Search Engine

    Global brands often use different local agencies that use various tools to manage the brand’s paid search efforts for that region, he says. Advertising platform Marin Software announced support for Yandex - Russia's largest search service, which...

  5. Bing Ads Launches Close Variants for Broad Match Modifiers

    However, to date, Bing says advertisers may have been missing out on keywords with the very intent they are looking for because they are misspelled, abbreviated, or written using different grammar. Bing Ads says it is launching close variants for...

  6. The Challenge of Enterprise Link-Building in a Content Marketing World

    They either want everything produced in-house or they have a different agency that handles content. Therefore, you will most often need to interface with a number of different teams to get the content created.