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Difference Great Expectations

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  1. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    What happens when a brand bridges the great divide that technology and automation have created? Because banking itself is not a social transaction, a distinct effort had to be made to identify meaningful opportunities to make a difference in the...

  2. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    This difference in typical usage location leads to a different type of user intent related to consumer expectation of distance. These expectations of distance across both smartphone and tablet, trigger engagement activities that advertisers shouldn...

  3. Small Business Social Media: 3 Tips to Get Started

    Great social media managers are: Setting yourself up for success will make all the difference. That, coupled with realistic expectations, is the pathway to a successful social media campaign. You can just as easily fail as excel in social media.

  4. After Panda & Penguin, is Google Living Up to Its Great Expectations?

    The only difference between now and then is the period of time a spam result will “survive” in the SERPs. Google is a great search engine, but Google is still a teenager. This article was inspired by my high expectations of the Google algorithm...

  5. Managing Management Effectively: 5 Amazing Tactics That Can Be Harnessed for Agency or In-House PPC

    Two simple tactics can make a big difference. If you were to ask the most successful pay-per-click experts around, they’d tell you that in addition to “knowing your stuff” well, what really makes the difference to success is learning to manage...

  6. Online Reputation: 5 Ways You're Offending Online Customers

    But once you have an online presence, your customers will increase their expectations accordingly. Customer Expectations Actively responding online can turn a furious client into a satisfied one; it's amazing the difference a bit of proactive...