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Die Hard

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  1. "Which Update?" Is the Wrong Question

    After all, there’s no point in buying new tires for your car if your clutch is about to die. While normally I try to write articles directed as passing on a specific piece of information or skill (normally – not always), this time I’m hoping to...

  2. Pick Up on Current Events for Link Building

    Famous people die. Getting attention from out of nowhere is always hard, but when you link your message to something that already receives a lot of attention it becomes much easier. Here's how to prepare your website for future events so you can...

  3. A New Direction for SEO in 2014: The Secure Search Manifesto

    Old habits die hard in SEO. Google's Hummingbird update "rubber stamped" the essential need to focus on quality content marketing and, in conjunction, secure search did the same with regard to "adapt or die" pure keyword rank checking philosophies.

  4. A Revealing Look at Top Valentine’s Day Searches – From Gifts to ‘Die Hard’

    One year later, yet another popular romantic movie based on a Nicholas Sparks novel called “Safe Haven” is being released along with “A Good Day to Die Hard” (certainly violence, explosions, and Bruce Willis’ witty humor are what I think of on...

  5. Bing vs. Google: A Search Engine Taste Test (Of Things To Come?)

    Ask Google, they developed a great social network but people kept using Facebook because old habits die hard. But as our good friend Jeremiah Andrick (then a Program Manager on the Bing team) said at the time when asked why it was inferior after so...