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  1. How to Successfully Use Advertising to Get into the Consumer's Consideration Set

    Typically, the types of ads that allow you to reach a customer in this stage are display advertising that focuses on brand messaging and problem awareness, and paid search advertising that focuses more on your head terms (e.g.engagement rings...

  2. Yahoo Confirms Icahn Proxy Fight

    He was included in the list of "100 most influential people in finance" of Treasury Seamobile Enterprises, a privately held company providing integrated wireless services at sea; Telesphere, a privately held VOIP (voice over internet protocol...