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  1. How to Successfully Use Advertising to Get into the Consumer's Consideration Set

    Typically, the types of ads that allow you to reach a customer in this stage are display advertising that focuses on brand messaging and problem awareness, and paid search advertising that focuses more on your head terms (e.g.engagement rings...

  2. SES Day 1 Keynote: David Meerman Scott [LIVE BLOG]

    It's a Cisco video that starts like a diamond or luxury vacation commercial. And we're done. Time for panels, expo room, etc. Follow me on Twitter (@nlj) and stay tuned for more live blogging from SES New York over the next three days!

  3. Yahoo Confirms Icahn Proxy Fight

    He was included in the list of "100 most influential people in finance" of Treasury Seamobile Enterprises, a privately held company providing integrated wireless services at sea; Telesphere, a privately held VOIP (voice over internet protocol...

  4. Social Media = Society's Watchdog

    Would a person rather post "I'm watching reruns of 'Sanford and Son'" or post "Just snowboarded down 'Rolex' at Steamboat and highly recommend it for those that love double diamond runs! However, a few people and companies have also experienced the...

  5. 7 Deadly SEO Questions for Google's Matt Cutts

    So if you search for 'diamond,' [the search engine will know] if you're looking for jewelry or baseball. Or Weird? The Matt Cutts Interview on Epicenter in The Wired Blog Network. The Question is no longer: "Is Google God?