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  1. Task Analysis: The Key UX Design Step Everyone Skips

    Diagram the Task Flow Once you've completed some observations, use sticky notes to create a flow diagram of the observed tasks. First, a definition: Task analysis is a step-by-step analysis of the users' task, from their perspective.

  2. Using the DMAIC Process for SEO Projects

    There are a variety of different root cause analysis methods that you can look into including 5 Whys, Brainstorming and Fishbone/Ishawaka Diagram. On top of that we need to make sure we are offering a good return on investment for our clients while...

  3. How to Turn Data & Creativity Into Great Content in 3 Steps

    I like to create a Venn diagram in my head," he said. Our marketing decisions are supposed to be driven by hard, scientific metrics based on ROI, signals and big data. Yet we're also supposed to create creative, engaging content that's driven by...

  4. Yandex: Queries Now Influence Search Results, Suggestions 'Within Seconds'

    See the diagram below: Yandex has now rolled out their second-generation personalized search program. According to Yandex, a person’s interests and preferences might clue them in to what they want to find.

  5. How to Avoid Bid Overlap in Google Shopping Product Listing Ads Ad Groups

    What happens is that products which are in both your All Products ad group (green in the above diagram) and another ad group: category, best seller, etc.blue, orange or purple above) will default to the ad group with the higher bid.