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  1. Task Analysis: The Key UX Design Step Everyone Skips

    Diagram the Task Flow Once you've completed some observations, use sticky notes to create a flow diagram of the observed tasks. First, a definition: Task analysis is a step-by-step analysis of the users' task, from their perspective.

  2. Using the DMAIC Process for SEO Projects

    There are a variety of different root cause analysis methods that you can look into including 5 Whys, Brainstorming and Fishbone/Ishawaka Diagram. On top of that we need to make sure we are offering a good return on investment for our clients while...

  3. How to Turn Data & Creativity Into Great Content in 3 Steps

    I like to create a Venn diagram in my head," he said. Our marketing decisions are supposed to be driven by hard, scientific metrics based on ROI, signals and big data. Yet we're also supposed to create creative, engaging content that's driven by...

  4. Yandex: Queries Now Influence Search Results, Suggestions 'Within Seconds'

    See the diagram below: Yandex has now rolled out their second-generation personalized search program. According to Yandex, a person’s interests and preferences might clue them in to what they want to find.

  5. How to Avoid Bid Overlap in Google Shopping Product Listing Ads Ad Groups

    What happens is that products which are in both your All Products ad group (green in the above diagram) and another ad group: category, best seller, etc.blue, orange or purple above) will default to the ad group with the higher bid.

  6. How to do Awesome SEO Keyword Research for a Standard Website

    Here’s the process in a diagram: Note: This article is part of a series. To understand this piece I recommend you read part 1, which can be found here. Here's a downloadable Excel template to help you execute the process described in the article.

  7. Semantic Search in 2025

    For the simple sentence, "The two of them were lost in the cave", you would diagram it as: Tim Berners-Lee first spoke of a Semantic Web at his address at the first World Wide Web Conference in 1994. Given the technical level of the audience, his...

  8. Internal Linking to Promote Keyword Clusters

    This assumes that each of these pages links only to the pages in the diagram and the weight is split evenly among all links. In “Keyword Clustering for Maximum Search Profitability” we discussed the idea of clustering keywords and how doing so can...

  9. Healthline & GE Launch 3D Human Body Visual Search Engine

    The 3D visualization functions as an exploded diagram so you can browse inner parts of the organ. Healthline have partnered with GE to launch 3D "BodyMaps" - a web based human body visualization tool that enables health information consumers to...