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Diabetes

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  1. Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers

    Similarly, there’s the example of Colgate, whose top keyword by far was “diabetes” – generating more than 60 percent more impressions than even its own brand name. What’s more, Colgate also included two other such terms in its Top 10: “symptoms of...

  2. Google Health Shutting Down Doesn’t Mean Google Has Abandoned Health

    There is what I call a “regression to the mean” for sources on the first page results for the more common healthcare terms such as chronic condition terms such as asthma, diabetes, and arthritis. Google Health was much different than Google as a...

  3. Why Settle for Best Practices? Part 2

    One of my favorite examples of the importance of word choice is "diabetic recipes" vs.diabetes recipes". Suppose your agency chooses "diabetes recipes" because it's what you had on the previous site. Marketers must understand that they can't take...