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  1. How to Create a Social Media Friendly Landing Page

    The best chance at converting a social connection is to catch them in the right moment on the right device. A mobile friendly landing page isn't just about how it looks on a small screen. How does it function on small touch screens for people with...

  2. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    With 2014 data showing 10.6 billion online visits made on a smartphone versus 5.8 billion on a PC, the report cited that device usage varied by time of day and search category. When it comes to shopping, smartphones experienced a 26 percent lift...

  3. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    Mobile and Multi-Device Consumption Today's "perpetually connected" consumers are known to consume the web across multiple devices, as reported in The New Multi-Screen World Study by Google. One of the most organic, powerful ways to make content...

  4. Why Content Marketing is a Definitive Method for Success in 2014

    Creating content that is effective on a mobile device can absolutely increase your chances of success overall; by being represented properly on the devices and platforms that individuals have access to, the better success rate you will have in the...

  5. Mobile Marketing Conversion Optimization Tools & Code Tricks

    Not just the device but their surroundings (i.e.where they might be when you're asking them to take one of your conversion actions. Screen size is important as well. Keep in mind that there shouldn't just three or four general sizes you're creating...

  6. 8 Tips to Optimize for Mobile Searchers Across Multiple Screens & Devices

    These keywords must be particularly granular and specific to ensure that your message is device specific and highly relevant to searchers. The key here is to deliver a solid, relevant, and high-converting experience that matches the context and...

  7. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    While the apps in market are still in the early days, the facts about mobile device and PC use while consuming entertainment are undeniable.percent of tablet owners and 88% of smartphone owners in the U.S.use them while watching TV (Source: Nielsen)

  8. Will Local Make up 70% of Mobile Ad Spending?

    This includes native device capabilities like the accelerometer, touch screen, camera, voice, and – most of all – location awareness (i.e. Last week, BIA/Kelsey released its latest forecast, projecting U.S.mobile advertising to grow from $790...

  9. The Revolution Will Be Streamed -- Operation Payback: Protest or War?

    Though in Twitter's case, it was saved because it's the only communication device -- much like you wouldn't take down your underground radio station in World War II Germany. Sometimes the screen is slow, other times it blazes by so fast you...

  10. What do the iPad and Tablet Computers Mean for Search?

    Obviously search engine interfaces need to be tailored to the device. Like the iPhone before it, the iPad is a category igniter -- it won't end up being the dominant product in its category in terms of sales volumes, but as the poster boy of tablet...