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  1. 5 Critical Factors for Optimized Mobile PPC Targeting

    The third page is poorly optimized for mobile, PCs and just about any device (sorry to be picking on anyone). The second landing page rendered properly but was a bit squeezed for my device's screen. Numerous case studies show that many people will...

  2. Adobe Adds Cloud-Based Mobile Services

    App Optimization: Support for A/B testing capabilities allows mobile marketers to define and better identify audiences by using mobile-specific criteria such as device type, operating system, and app analytics via integrated workflows in the new...

  3. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    AdWords is connecting the dots to capture "leaked" conversions (cross-device) with estimates. The challenge is to capture data generated by a multi-device platform. Google Analytics agreed and announced Universal Analytics Migration will (to be...

  4. Twitter Adds Alerts to Help Users During Emergencies, Disasters

    Twitter said that users should expect an SMS message, and, if they have its app on a mobile device, a push notification that alerts them to the content. Twitter partner manager for government and politics Bridget Coyne said that a number of...

  5. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    The multi-device world means we really can't track conversion they way we used to, he reminded the audience. Use bid adjustments for tuning performance according to location, time of day, mobile device, etc.to ensure you're reaching the right...