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Device Manager

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  1. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    Data that lives in disconnected silos has little value to the marketer, since today's marketing campaign is multi-channel, multi-device, and multi-language. The capacity to deliver a personalized experience to the customer based on a brand's...

  2. 5 Critical Factors for Optimized Mobile PPC Targeting

    The third page is poorly optimized for mobile, PCs and just about any device (sorry to be picking on anyone). The second landing page rendered properly but was a bit squeezed for my device's screen. Numerous case studies show that many people will...

  3. Top 10 Trends in Mobile Across Paid, Owned, Earned Media

    Context in mobile includes, time of day, location, device, keyword, or site. The ability to develop one page that renders correctly, regardless of device, is becoming the norm. Overall, the change brought together a better focus for PPC managers...

  4. Adobe Adds Cloud-Based Mobile Services

    App Optimization: Support for A/B testing capabilities allows mobile marketers to define and better identify audiences by using mobile-specific criteria such as device type, operating system, and app analytics via integrated workflows in the new...

  5. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    AdWords is connecting the dots to capture "leaked" conversions (cross-device) with estimates. The challenge is to capture data generated by a multi-device platform. Google Analytics agreed and announced Universal Analytics Migration will (to be...

  6. Twitter Adds Alerts to Help Users During Emergencies, Disasters

    Twitter said that users should expect an SMS message, and, if they have its app on a mobile device, a push notification that alerts them to the content. Twitter partner manager for government and politics Bridget Coyne said that a number of...

  7. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    The multi-device world means we really can't track conversion they way we used to, he reminded the audience. Use bid adjustments for tuning performance according to location, time of day, mobile device, etc.to ensure you're reaching the right...

  8. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Matching content with device is a challenge. We live in a three-device world – leading to attribution and content iteration challenges. Dave Lloyd, AdobeSenior Manager, Global Search Marketing Abe Thomas, General Manager, Microsoft

  9. Do the PPC Engines Reward the Right Behaviors?

    Tired of maintaining separate campaigns for each device? Enhanced campaigns took away some of our levers, namely separating campaigns by device. Where in the past we may have had two campaigns, we might now have 10: one for each geo, daypart, and...