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  1. Android’s New Feature Paves Way for Apps Replacing Web

    According to a new report from The Information, Google is working on a way for consumers to download trial versions of Android apps before committing to a full-featured version: Obviously Google will be rolling out the App Trial technology on...

  2. The Difference Between App to App and Web to App Advertising

    Platform/App Store: iOS/Apple iTunes App Store, Android/Google Play Store, Amazon Appstore for Android, etc. While methods vary between platforms and stores when performing install attribution, the methods are very similar between Android and iOS...

  3. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    In an example used by Google, it was determined that after hearing the announcement of Android wearables (largely featuring hip-looking watches), customers searching google watch were landing on pages with normal watches that just had the Google...

  4. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    The iPad and iPhone each drove more organic search visits than all Android devices combined, RKG data showed.iPad users drove 12 percent of all the mobile organic search visits in Q1 (31 percent).iPhone users contributed to 11 percent, while all...

  5. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    You can target devices by operating system and device models. With the introduction of enhanced campaigns, advertisers are no longer able to exclude tablets from their campaigns (yes, tablets are mobile devices) or target these device in separate...

  6. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    When delving into a mobile campaign in Brazil, take note that the leading operating system for smartphones is Android. Android dominates the industry by making up 56 percent of the market share with Nokia following with 31.5 percent of market share.