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  1. Rise of the New School SEO Professional

    SEO professionals are watching with a gleam in their eye as users move into a multi-device, multi-screen, and multi-context digital world. Opportunities from content marketing to GPS, local, and mobile optimization beckon and promise high ROI for...

  2. Location & Lifestyle Key Drivers for the Mobile Path to Purchase in UK, U.S.

    This includes considering varying search patterns, timing, and device usage – many of which are impacted by lifestyle differences. While marketers continue to covet U.S.mobile users for their wallet share, many North American local search companies...

  3. Mobile Marketing: Connecting With Your Audience on the Move

    Other’ conversions: Instead of direct response metrics, on mobile there are other ways to ‘convert’ such as buy on device, call, download app, sequential usage and in store purchase. When watching TV on multiple screens, are you watching TV or a...

  4. Pros & Cons of the Top Mobile App Tracking Methods

    Apple's Unique Device Identifier (UDID) was the standard mechanism for tracking installs across mobile web and mobile apps for iOS. Media Access Control (MAC) addresses are unique to a hardware device and have become a common replacement for the...