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  1. Centralizing Location Data: 3 Steps to Local SEO Success

    Lay the groundwork for people to successfully find the business when searching, regardless of device, location or time/day After five years of growth in the north Chicago suburb of Evanston, my company outgrew the space and recently relocated to...

  2. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    Finally, they’re looking at landing pages a lot more closely, and the organic traffic coming to those pages through various lenses like device, interests, geography, and more. Ever since Google unleashed 100 percent secure search, SEOs have...

  3. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    It starts with considering all the different segments of data you have access to – hour of day, day of the week, geography, device, etc. In between live tweeting from the event, posting pics, and overusing the infamous hashtag (#CZLSF), I was able...