SEO News

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  1. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    The gap between the two device classes has been a persistent one with this quarter’s results mirroring performance from two years earlier,” RKG said in its report. Year-over-year (YoY) spend was up for paid search advertisers in Q1 including all...

  2. The Smart Way to Optimize Your Amazon Sales Strategy

    Since mobile inventory is still relatively inexpensive and Amazon makes purchasing from a mobile device incredibly simple and painless, it’s worth testing a small mobile-only media buy to send traffic and see if you can generate incremental profits.

  3. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    While responsive web design is the ideal way to future-proof a site to appear on all device types, implementing [responsive web design] on an existing site can be costly and labor-intensive, often requiring an entire site redesign or migration.

  4. Task Analysis: The Key UX Design Step Everyone Skips

    The typical shopping cart is used more like a temporary storage device or shopper wish list than the "shopping cart" it was intended to be. For instance, when designing a medical charting device for in-patient medical procedures performed by nurses...

  5. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    Data that lives in disconnected silos has little value to the marketer, since today's marketing campaign is multi-channel, multi-device, and multi-language. The capacity to deliver a personalized experience to the customer based on a brand's...

  6. How Personalizing Websites With Dynamic Content Increases Engagement

    Mobile Device You have to create dynamic web experiences that quickly encourage customers to convert. Personalizing the content makes this possible. By creating a dynamic web experience through personalized content, you can quickly move customers...

  7. New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

    We’ve reported on BloomReach’s customized experience cross-device before. Making the web experience unique to your audience is something marketers strive for. That’s why real-time personalization technology and methods are gaining ground.