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  1. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    But what retailers may not realize is that much of the personalization that’s happening today in stores is facilitated by the shopper using his or her mobile device in addition to online search to help them make a decision while at the store itself.

  2. "Content Performance Marketing" – 3 Steps to Future Success

    Mobile devices: Look at your content’s performance by device type. However, the path we’ve been on is coming to an end. As brands and marketers, we’re at a fork in the road when it comes to content; the next path we take will either elevate our...

  3. How Top Restaurants Serve Up and Stack Up in Mobile SEO

    Note that the sites chosen for the research were based on data from Hitwise by total number of monthly visits to a mobile device in August of 2014. The Search Agency (TSA) has conducted yet another analysis of how top companies are creating their...

  4. Centralizing Location Data: 3 Steps to Local SEO Success

    Lay the groundwork for people to successfully find the business when searching, regardless of device, location or time/day After five years of growth in the north Chicago suburb of Evanston, my company outgrew the space and recently relocated to...

  5. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    Finally, they’re looking at landing pages a lot more closely, and the organic traffic coming to those pages through various lenses like device, interests, geography, and more. Ever since Google unleashed 100 percent secure search, SEOs have...

  6. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    It starts with considering all the different segments of data you have access to – hour of day, day of the week, geography, device, etc. In between live tweeting from the event, posting pics, and overusing the infamous hashtag (#CZLSF), I was able...