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Device

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  1. Do the PPC Engines Reward the Right Behaviors?

    Tired of maintaining separate campaigns for each device? Enhanced campaigns took away some of our levers, namely separating campaigns by device. Where in the past we may have had two campaigns, we might now have 10: one for each geo, daypart, and...

  2. Google Grants Cannabis Group $240,000 in AdWords Money & Other Products

    While Google does not allow the direct sale of drug paraphernalia, it does allow the sale of vaporizers "when promoted as a humidifier or as an aromatherapy device to relieve respiratory symptoms. Google's got $5 on it .er, make that $240,000.

  3. Responsive Now! The Rise of Front-End Frameworks & Potential Pitfalls to Consider

    In short, responsive web design is the integrated use of CSS, scripts, and HTML that allows a website to adapt to various device resolutions. Google has raised its demand for a quality user experience, so it's no wonder responsive design is back on...

  4. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Mobile is the device that's always there, and it's revolutionizing how people respond to email and how the messaging really goes to that consumer. Device matters and behavior varies. Jenkins showed the results of a survey from BlueHornet where a...

  5. Using Multipliers Effectively in AdWords

    In that case you may be able to assume that a user on a mobile device during rush hour is commuting, and target your bids and ads accordingly. When Google announced Enhanced Campaigns they said that mobile device bids would now be controlled by a...

  6. How Will Enhanced Campaigns Effect AdWords' Conversion Optimizer?

    CO is such a powerful tool, but will it continue to function when you combine device targeting and start applying bid multipliers? Device Segmentation The loudest complaints about enhanced campaigns is that it is no longer possible to segment by...

  7. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    Though tablets and smartphones are both considered mobile devices based on their portability, user behavior by device differs greatly – from experience to expectation. With evolving features and functionality, as well as situational needs to...