Twitter also made changes in its ads center that it claims gives advertisers more detail on audience segments, allowing them to view their audience, for example, by device, location, gender, and interest.
Mobile is movin’ on up as a preferred device for consumers to perform research on and purchase with in the U.S. Mobile as a Research and Purchase Device Highlighting the ever-increasing importance of mobile in conversions, the study shows one out...
Also added: in-app ad targeting by time of day, location, device, demographics, interests, topics, and remarketing. One page out of millions gives Mozilla trouble with Google. Enhanced campaigns get Google+ annotations and an upgrade center.
This threaded model helps plan if you need device-specific content, and which devices get that content: Finding the right match is already complicated, and adding in the source device sheds some light on visitors and traffic patterns.
SEO professionals are watching with a gleam in their eye as users move into a multi-device, multi-screen, and multi-context digital world. Opportunities from content marketing to GPS, local, and mobile optimization beckon and promise high ROI for...
This includes considering varying search patterns, timing, and device usage – many of which are impacted by lifestyle differences. While marketers continue to covet U.S.mobile users for their wallet share, many North American local search companies...
Finally, with this option an app is usually something that's not necessarily web-based (although it can be), and is native to the device that you're putting it on. Comments (If somebody leaves a negative comment you can see which device they had...
For those advertisers with larger budgets and who require more control, this is great news, as they will be able to continue to deploy campaigns with device and carrier specific targeting for example.
Since I have not received anything other than confirmation from Google that I have been selected for the #ifihadglass contest, I was not given the terms of service agreement that those who received the first batch did indicating the device could...
At the moment, there are no plans for advertising on this device," said Babak Parviz, lead engineer on the Google Glass project. One of the main features of the device is taking pictures and videos, and sharing them.
Not just the device but their surroundings (i.e.where they might be when you're asking them to take one of your conversion actions. Getting the mobile experience wrong can be deadly to your bottom line.
Google AdWords New Enhanced Campaigns Connect Ads With Multi-Device Consumers He also noted that concerns about user privacy and changes in device usage will likely be challenges to face in the short term.
Today we're finally going to talk about that Facebook phone or more accurately we're going to talk about how you can turn your Android phone into a great social device," said Facebook CEO Mark Zuckerberg at yesterday's widely-anticipated unveiling.
The need to design and deploy a next-generation site architecture that maximizes your chances of findability, no matter where and how searchers look for you, is one of the hottest topics in the evolving mobile and multi-device world.
Other’ conversions: Instead of direct response metrics, on mobile there are other ways to ‘convert’ such as buy on device, call, download app, sequential usage and in store purchase. When watching TV on multiple screens, are you watching TV or a...
Apple's Unique Device Identifier (UDID) was the standard mechanism for tracking installs across mobile web and mobile apps for iOS. Media Access Control (MAC) addresses are unique to a hardware device and have become a common replacement for the...
Without understanding the waterfall of engagement that occurs with incremental device usage, opportunities may be overlooked to not only reach and engage larger audiences, but also to reinforce the value of their primary media platforms.
The SEO of Responsive Web Design - Kristina Kledzik, If you're curious about how responsive design works, this article is a great explanation that shows how responsive web design can create a great experience no matter what device you're using.
Ad Placement: This includes focusing ad dollars on the context that matters, including time of day, proximity, and type of device. BIA/Kelsey's Leading in Local Conference in Boston this week spotlighted Google's Enhanced Campaigns among many themes.
A method for device-independent point to multipoint communication, the method comprising: receiving from a first computing device of a first user a selection of one or more endpoints for receiving update messages; receiving, from the first...
