I can remember seeing people walking around conferences with Flip cams - now they're just using their iPhone or Android device – and shooting pretty nice video with them. Video is hot, hot, hot! This isn't news.
Device and technology usage: Forty-one percent of survey respondents used the smartphone and 30 percent used the tablet. As the percentage of users accessing content through a mobile device continues to increase, B2B marketers need to be sensitive...
While the PLA experience today on mobile is generally comprised of ecommerce advertisers, longer term this will be inventory that will be setting the stage for local promotions and availability front and center on the mobile device.
In Google's blog post there is no mention of device level data. This often includes reviewing which keywords drove the most traffic, how that new ad text you created is performing, and how you're pacing against your client's goals.
Tired of maintaining separate campaigns for each device? Enhanced campaigns took away some of our levers, namely separating campaigns by device. Where in the past we may have had two campaigns, we might now have 10: one for each geo, daypart, and...
While Google does not allow the direct sale of drug paraphernalia, it does allow the sale of vaporizers "when promoted as a humidifier or as an aromatherapy device to relieve respiratory symptoms. Google's got $5 on it .er, make that $240,000.
In short, responsive web design is the integrated use of CSS, scripts, and HTML that allows a website to adapt to various device resolutions. Google has raised its demand for a quality user experience, so it's no wonder responsive design is back on...
I have seen many agencies espousing the benefits of having a mobile SEO strategy based on creating differentiated, purely mobile experiences but it would appear to me that as device fragmentation continues, it would be better to help a brand...
Mobile is the device that's always there, and it's revolutionizing how people respond to email and how the messaging really goes to that consumer. Device matters and behavior varies. Jenkins showed the results of a survey from BlueHornet where a...
Creating a segment for that location enables you to identify patterns of behavior, such as accessing the site via one specific keyword every time, or from a specific device. Whatever the size of your business, you can gain valuable insights from...
And, in order for a user to truly enjoy the full benefits, one needs to be using Gmail and Google Calendar not to mention an Android device (it is a Google service, after all) Crafty Google, in realization of this, has been working overtime on the...
Will Google Glass have the capacity to store any data on the device itself? Google has told the world that it will not approve any facial recognition software for Glass until it's had time to have a good think about it.
Advertisers can target users by geography, interest, gender, device, keywords and more. Twitter continues to develop its advertising service with a potential stab at retargeting, according to AdAge. Twitter didn't comment on the matter, so it's...
Twitter is making and breaking news at a pace of 400 million tweets a day with a community of 500 million users 200 million active monthly users with 60 percent accessing tweets via a mobile device. Journalists, move over.
Do you have a Windows 8 device? If you have Windows 8, Microsoft says it's going to revolutionize your search experience now that Windows 8.1 is landing. Last summer, Bing introduced a suite of search apps that "completely reimagined search.
Google's enhanced campaigns lets advertisers adjust phone bids as a percentage of their desktop/tablet bids in a single campaign; Bing Ads allows for separate targeting by device type at the campaign and ad group level.
In that case you may be able to assume that a user on a mobile device during rush hour is commuting, and target your bids and ads accordingly. When Google announced Enhanced Campaigns they said that mobile device bids would now be controlled by a...
CO is such a powerful tool, but will it continue to function when you combine device targeting and start applying bid multipliers? Device Segmentation The loudest complaints about enhanced campaigns is that it is no longer possible to segment by...
Though tablets and smartphones are both considered mobile devices based on their portability, user behavior by device differs greatly – from experience to expectation. With evolving features and functionality, as well as situational needs to...
Device Targeting Getting more in depth with “device targeting”, you can choose specific devices you want to target, whether it be mobile, desktop, laptop, tablets, etc. Although there is a lot more intricate information that goes into getting the...
