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  1. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    So, for example, if a site is ranked No.on a desktop, it would rank 3.5 (on average) on a smartphone device. Then for a period of time, said Yu, the results became location-sensitive by device, and now, a huge percentage varies from desktop to...

  2. Mobile Advertising Measurement: Winning the Long Game

    In-app analytics also gives you the ability to gather basic demographic data and identify information about the user's device. Approaches to advertising fall into two general categories: long-term campaigns and burst campaigns:

  3. Doodle 4 Google 2014 Winner Invents Water Purifier to Make the World a Better Place

    This nifty little device rounds up all those forgotten ideas and sends them right back to you! Doodle 4 Google competition. She directed a team of Doodlers at Google's headquarters in Mountain View, California, as they created the first animated...

  4. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    With 2014 data showing 10.6 billion online visits made on a smartphone versus 5.8 billion on a PC, the report cited that device usage varied by time of day and search category. When it comes to shopping, smartphones experienced a 26 percent lift...

  5. The Difference Between App to App and Web to App Advertising

    User is in a web browser on their mobile device (such as Safari or Chrome on an iOS device). Mobile devices – and the apps contained within them – are increasingly "always on. This always on phenomenon presents a perfect opportunity for advertisers...

  6. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    In an example provided by Google, they look at bounce rate to compare user engagement across device types. View as Mobile Device, Check Relevance and Basic Issues Google has come out in support of responsive design, preferring the method of...

  7. Google Faces New Mobile Search Monopoly Antitrust Lawsuit

    The law firm is arguing that if device manufacturers were able to choose a default search engine other than Google, the quality of mobile search would improve. The lawsuit asks for damages to be awarded to consumers who purchased an Android device...