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Developmental Process

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  1. Linkable Asset Strategy: How to Pick & Prioritize Assets

    To develop linkable assets that can fire on all cylinders, you really need to have a solid developmental process in place. Here's a process for picking and prioritizing linkable asset development. And it's during this process that I aim to scale my...

  2. Step into the Ring for a SEM Pitch

    Again, this is a great time to solicit feedback from the client to determine where your agency is falling short and focus on your own developmental needs. Often, the pitching process is a knock-down, drag-out brawl between competing agencies.