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  1. How to Create a Social Media Friendly Landing Page

    There often seems to be a disconnect between social media communication and website development. If you want your social media friends and fans to watch a video, download a tool, or sign up for an email list, you have to make it super simple to do.

  2. A Knowledge Gap Analysis Will Tell You What Web Analytics Can't

    Using analytics as a design refinement tool forces a reactive, trial-and-error design and development process that devours time and resources. Analytics are a valuable tool to measure the effect of any design changes, but they can't tell you what...

  3. PPC Management Operations: The Ultimate Guide

    Keyword Trends and Program Development Now that you have recommendations on what to look for throughout the year, put it all together using your favorite project management tool (e.g.a combination of Excel spreadsheets and Basecamp).

  4. How to Plan Effectively for Content Marketing in 2014

    You still need to have unique and engaging content such like a viral video and the process behind its development. If you're really going to invest in full on content marketing in 2014, make sure that you have the best social media management and...