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  1. A Knowledge Gap Analysis Will Tell You What Web Analytics Can't

    Using analytics as a design refinement tool forces a reactive, trial-and-error design and development process that devours time and resources. Analytics are a valuable tool to measure the effect of any design changes, but they can't tell you what...

  2. PPC Management Operations: The Ultimate Guide

    Keyword Trends and Program Development Now that you have recommendations on what to look for throughout the year, put it all together using your favorite project management tool (e.g.a combination of Excel spreadsheets and Basecamp).

  3. How to Plan Effectively for Content Marketing in 2014

    You still need to have unique and engaging content such like a viral video and the process behind its development. If you're really going to invest in full on content marketing in 2014, make sure that you have the best social media management and...

  4. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Branded keyword data helps validate the performance of event marketing in association with brand development and webmaster tool programs provide a simple way to better support this initiative. The top marketing goals for events are predictable: new...

  5. Become a Leading SEO Mechanic with Both Google & Bing Webmaster Tools

    Have an agency or consultant monitor the findings in GWT and relay information to design, development, and marketing teams. How to Find the Tool: Located under Search Traffic. With this tool, no news is good news.

  6. Top 5 Ways to Optimize Your YouTube Marketing Efforts Using Analytics

    This is important not just from an audience development standpoint, but also from discovery standpoint as YouTube tends to show videos with low audience retention rates far less frequently in Search and Suggested placements.

  7. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    We see this as a healthy development that allows us to further evolve toward broader strategies to help our clients acquire and retain customers. The ability of technologies to foresee potential changes in the landscape and protect themselves in...