SEO News

Development Tool

  1. The Rise of the User Experience Marketer

    Web development decision-making should be informed by both UX and marketing insights, but never dictated by one in a vacuum. Sketching: Whether you use an online sketch tool or a pen and paper, you should become comfortable creating basic sketches...

  2. Smart beta indexes gain currency with Asian investors

    Balaji Thiruvengadasamy, director, equity derivatives at Barclays in Hong Kong, says: "During the initial years of the quantitative investment strategies (QIS) development, historical performance tended to influence the index design.

  3. Evolution in Digital Marketing Skill Sets

    Agile project management has its roots in software development but is something marketers must adapt to. Niche labor skills like those mentioned above, along with expertise in data extraction and tool management for each software technology...

  4. How to Create a Social Media Friendly Landing Page

    There often seems to be a disconnect between social media communication and website development. If you want your social media friends and fans to watch a video, download a tool, or sign up for an email list, you have to make it super simple to do.

  5. A Knowledge Gap Analysis Will Tell You What Web Analytics Can't

    Using analytics as a design refinement tool forces a reactive, trial-and-error design and development process that devours time and resources. Analytics are a valuable tool to measure the effect of any design changes, but they can't tell you what...