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  1. 4 Critical Elements of a Successful Content Marketing Team

    Writers with this background tend to have the versatility and speed that's often required with content development. For as long as the Internet is viable and consumer searches are mediated by search engines, SEO as a discipline will continue to...

  2. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    For many brands, SEO, social media, email marketing, conversion, content marketing, mobile, and website design and development have been approached as independent practices for many years. The purest source of this information is the department...

  3. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    There are many ways to do this, but the best are to do so with the development of a long-term, loyal relationship with the influencer in mind. At the dawn of Web 2.0 a couple of years after the collapse of the Internet bubble, a new type of...

  4. Become a Leading SEO Mechanic with Both Google & Bing Webmaster Tools

    Have an agency or consultant monitor the findings in GWT and relay information to design, development, and marketing teams. Internet Marketing Ninjas COO Chris Boggs and Grant Simmons, director of SEO and social product at The Search Agency, shared...

  5. Bing Adds Pop-Up Child Abuse Warnings to UK Searchers

    In addition, we have teams dedicated globally to abuse reporting on our services and the development of new innovations to combat child exploitation more broadly. As well as a selection of options, including an opt-in to adult content, the UK...

  6. Integrating Owned, Earned & Paid Media For Better SEO

    For example, recently AOL (parent of TechCrunch, Huffington Post, MapQuest and other digital environments) morphed the role of Simon Heseltine, Director of SEO to "AOL Audience Development (SEO the underlying signals, data sources, and how we...

  7. Crowdsourcing Gone Wrong: How Brands Can Avoid Messy Marketing Mistakes

    If the voting was taking place on their site, and they had the development resources, then implementing a filter of some kind, to not show any suggestions with "Hitler" or other words that had no place in the crowdsourcing, would also have been a...