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  1. Search Marketing Integration Starts With Your Sales Team

    This knowledge will fuel content, product development, and overall marketing strategy. This can fuel product development and SEO strategies. Buyers are no longer interested in speaking with “always be closing” aggressive “sales” reps, or even...

  2. How to Get Actionable Insights From Social Media Measurement and Monitoring Tools

    Business Development Sometimes it's as easy as selecting the keywords you know will generate leads and tracing mentions of those words back to interested members of the social media community. Example: If I worked for Verizon or AT&T, and wanted to...

  3. Implementing your Search Strategy for the Latino Market, Part 2

    Sarah Carberry, multicultural development manager for Google, shared that Google has many partners in their contextual search space with AdWords campaigns that have high Latino traffic, including MySpace, MySpace Espanol, and plenty of US and...

  4. SES San Jose 2007 Agenda & Speaker Development

    Interested in speaking at SES San Jose 2007? Here's everything you need to know! Read all the information, and you'll greatly increase the chances of being selected. PLEASE PLEASE PLEASE READ THE INSTRUCTIONS.

  5. SES New York 2007 Agenda & Speaker Development

    Interested in speaking? As chair of SES New York 2007, I'm in charge of preparing the agenda and selecting speakers for sessions. Here's everything you need to know! Read all the information, and you'll greatly increase the chances of being...

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  6. SES Chicago 2006 Agenda & Speaker Development

    Interested in speaking? As chair of SES Chicago 2006, I'm in charge of preparing the agenda and selecting speakers for sessions. Here's everything you need to know! Read all the information, and you'll greatly increase the chances of being selected.

  7. SES San Jose 2006 Agenda & Speaker Development

    Interested in speaking? As chair of SES San Jose 2006, I'm in charge of preparing the agenda and selecting speakers for sessions. Here's everything you need to know! Read all the information, and you'll greatly increase the chances of being...

  8. Affiliate Programs: Moneymakers or Brandbusters?

    Voiced by Lisa Riolo, vice president of client development at Commission Junction, the question accompanied another on many brand holder's minds, "Who Kidnapped My Keywords? Speaking with Riolo on the panel were Jamie Crouthamel, president and CEO...

  9. Affiliate Programs: Moneymakers or Brandbusters?

    Voiced by Lisa Riolo, vice president of client development at Commission Junction, the question accompanied another on many brand holder's minds, "Who Kidnapped My Keywords? Because affiliate pay is based on traffic to the sites they promote, they...