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  1. Writing Your Way to the Top of Search and Social Results

    Today’s smart brands are putting their money where the return on investment (ROI) is, investing in the growth and development of real authors.brings a new set of standards, the art of producing real, genuine, authentic, and high-quality content...

  2. 3 Building Blocks for Content and Search Marketing Success

    For many this takes the form of outbound marketing – events, email, telesales, business development, and, let’s say, more traditional methods. The search-marketing environment that we live, communicate, and work in has changed rapidly from a once...

  3. Elite SEM Wins Best Agency at U.S. Search Awards

    Other winners include AOL's GSD Audience Development Team, named Best Team, and Search Personality of the Year Duane Forrester, senior product manager with Bing's Webmaster Program. Best In-House Team: AOL, GSD Audience Development Team

  4. Deal With the Big Rocks First

    These methods may only generate lifts of tenths of a percent, but, to many websites, that’s still tens of thousands of dollars, so these methods should be an integral part of any website development effort.

  5. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    They are now looking to persona development to better understand the audience, he said. Ever since Google unleashed 100 percent secure search, SEOs have scrambled to fill gaps in measurement. In this session at BrightEdge’s Share 14 event, brands...

  6. Microsoft Tests Specialized Chips for Increased Search Speed

    Catapult was built to fit within Microsoft's Open Computer server, which wouldn't require the level of development necessary with many other options. The speed of search results and page loads is increasingly becoming a very important component of...

  7. How to Solicit Feedback from Prospects and Customers

    But if we're doing all the talking, we're missing a big piece of the sales and business development process: listening. My wife and I are just waking up in a small bed and breakfast in Chimney Rock, North Carolina, which is about four hours away...