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Developing Country

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  1. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    With the extensive mobile Internet usage throughout the country, mobile advertising is a great strategy for the massive amount of Indian startups. Advertisers should find a way to be a part of these social media conversations due to the fact that...

  2. Content Strategy for an International SEO Campaign

    Even in a regional campaign in a single country, you might find that the same product or service is referred to in a slightly different way depending on where you are. Make sure that you use the term that people in your target country are using to...

  3. SEO Tactics for App Stores, Mobile App Website Pages & Local Markets

    Although the United States app store market is the largest revenue opportunity, users from other countries can benefit from an app that supports their native language and country. It would be a waste of resources to localize for every country and...

  4. Why Quality Score is One of the Least Important AdWords Metrics

    All of the above sliced and diced by geography (country, state, region, time zone, or whatever makes sense for your business). In other words, both your cholesterol level and your likelihood of developing heart disease depend on your lifestyle...

  5. 2012 London Olympics: How the World Was Searching

    Although people’s online search behavior isn’t nearly as exciting as the Olympics itself, it nevertheless parallels the fact that everyone participates, every country has its own story to tell, and that every country’s story is different.

  6. As Facebook's Empire Expands, U.S. & Canada Interest Declines [Report]

    There's been a very specific trend in the expansion of Facebook: Only about half of any given country's population will ever really go for Facebook. The continued growth for the company will have to be in developing countries such as Mexico, where...