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  1. Top Google Website Optimization Resources

    Maile Ohye, Developer Programs Tech Lead Webmaster Tools - HTML Improvements The Crawl Errors report is is one of my favorites offered in Google Webmaster Tools. Webmaster Tools - Crawl Errors But what does Google have to offer on the subject?

  2. Extending Your Google Analytics Functionality With the Application Gallery

    Originally part of the Google Analytics developer platform, the App Gallery has been around almost three years, although most people aren't aware it even exists. Each application must follow both the Google Analytics Terms of Service and an...

  3. 10 Insights from a Lite SEO Audit That Any Small Business Can Benefit From

    Also, my last post covered how to use the web developer plugin to assist with audits. You can also use the web developer plugin (covered in my last post) to check on-page optimization. Once I dug into the site, I requested access to the client’s...

  4. Mobile Ad Revenue Outlook: Local Search Leads the Way

    But as the above developer economics set in, the mobile web itself will become more user-friendly and optimized. Mobile advertising will also move down market to SMBs through a combination of self-serve tools, and local media direct sales channels.

  5. SEO & Website Redesign: Relaunching Without Losing Sleep

    Starting the redesign process with a collaborative call between the SEO team, designer, developer, and company decision maker(s) is always the best first step. You have the attention and devotion of the site developer to make your URLs right.

  6. How to Move Your Social Media Analysis from the Platform to the Individual Level

    Again, this will require either a fairly sophisticated tool or the developer knowledge required to extract the data from the social platforms. While this level of sophistication is difficult achieve, developing the tools in-house or purchasing a...