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  1. Top Google Website Optimization Resources

    Maile Ohye, Developer Programs Tech Lead But what does Google have to offer on the subject? Find out in this collection of tips, guides, resources, and tutorials straight from Google. These resources range from beginner's guides to over-your-head...

  2. Driving Consumer Insights With Mobile Analytics

    All you have to do from there is take the SDK code and plop it into your app when your developer starts making the rest of the code. That's because you basically have to pre-define the events you want to track, which is not always easy ‐ you're...

  3. Beware of Red Flags When Searching for SEO or Web Dev Services

    I would feel 100 percent comfortable if you directed any further questions regarding the technical process to my developer and SEO guy. After an hour of having all of the pressing questions answered regarding the business end of things, the...

  4. Extending Your Google Analytics Functionality With the Application Gallery

    Originally part of the Google Analytics developer platform, the App Gallery has been around almost three years, although most people aren't aware it even exists. Each application must follow both the Google Analytics Terms of Service and an...

  5. 10 Insights from a Lite SEO Audit That Any Small Business Can Benefit From

    Also, my last post covered how to use the web developer plugin to assist with audits. You can also use the web developer plugin (covered in my last post) to check on-page optimization. But, conducting robust and large-scale audits typically takes a...

  6. How to Define a Web Analytics Process to Drive Better Insights

    There is an opportunity cost of developer or publisher time and sometimes third-party vendor involvement is required. Customization of data collection code is of paramount importance to web analysts because it constitutes the fundamental building...