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  1. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Now Google is starting to develop a solution to measure in-store transactions that track off-line conversions. During a live-stream event today, Google announced three key AdWords updates that will be launched over the next few months – new app ads...

  2. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    The company did not start out knowing substantially more than most other businesses starting their efforts online, but because it was willing to think ahead, develop data-driven technologies and push the boundaries of how best to do business on...

  3. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    In the last 12 months of the renewed industry focus on content marketing, the data suggests enterprise marketers have engaged in a 'content frenzy'; writing volumes of content while struggling to develop a cohesive strategy.

  4. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    Further, consumers develop a more positive impression of companies that use video and even find such companies to be more trustworthy. This morning, Animoto reported new survey results that show video has a positive impact on purchase decisions and...

  5. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Use this information anecdotally to develop a huge list of content ideas for your top priority pages or use it in aggregate to develop complementary metrics around task completion. For example, ask if people were able to find what they were looking...