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  1. Android’s New Feature Paves Way for Apps Replacing Web

    Or will HTML5 continue to develop to the point where there is no difference between a native app experience and a traditional Web page experience in a mobile browser? After all, most major companies have both a mobile app and a website, and in...

  2. Native Advertising for Small Business: The Missing Link?

    Since a successful search marketing campaign is often contingent on its content marketing, it’s important to develop a good strategy. Ninety-four percent of small businesses use content marketing in some way, shape, or form, but have a hard time...

  3. SEO Is No One-Trick Pony

    Once you have developed a list of targeted keywords, you must determine how these keywords match up with content that you current have on your website (or other properties – see Social Media Marketing) and what content you may need to develop...

  4. The NSA Has a Hush-Hush Google-Like Search Engine

    By allowing other IC organizations to query legally collected foreign-intelligence repositories of appropriately minimized data, analysts can develop vital intelligence leads without requiring access to raw intelligence collected by other IC...

  5. Survey Says: Stop Making Assumptions About Your Content

    Develop a short survey that you can distribute across internals teams about how they are leveraging the content you’re producing, what’s been most effective, and where they see gaps. Last month, I attended an industry conference on programmatic...

  6. Remarketing Across Ad Exchanges With DoubleClick Search

    Although I position this feature as a means to an end (to set up basic remarketing on your own) it doesn't mean you can't develop complex and winning strategies to re-engage users. If you're new to remarketing, I suggest you focus on the highest...