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  1. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    Spend the time reading individual answers, line-by-line, and look for replies that you can develop into meaningful customer stories. However, that material may not be complete – a client's knowledge of their own customers is often far from perfect.

  2. A Recipe for a Tasty Semantic Search & SEO Salad

    As semantic search capability continues to develop, it will become increasingly important to stop focusing on precise keywords and hoping that the search engines will recognize relevant synonyms. They aren't totally separate concepts!

  3. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    Develop buyer personas to really get to know your key targets. Now, content marketing has established itself as the backbone to building and maintaining relationships with customers and potential customers, but there are still some misconceptions...

  4. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Now Google is starting to develop a solution to measure in-store transactions that track off-line conversions. During a live-stream event today, Google announced three key AdWords updates that will be launched over the next few months – new app ads...

  5. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    The company did not start out knowing substantially more than most other businesses starting their efforts online, but because it was willing to think ahead, develop data-driven technologies and push the boundaries of how best to do business on...

  6. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    In the last 12 months of the renewed industry focus on content marketing, the data suggests enterprise marketers have engaged in a 'content frenzy'; writing volumes of content while struggling to develop a cohesive strategy.