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  1. The NSA Has a Hush-Hush Google-Like Search Engine

    By allowing other IC organizations to query legally collected foreign-intelligence repositories of appropriately minimized data, analysts can develop vital intelligence leads without requiring access to raw intelligence collected by other IC...

  2. Survey Says: Stop Making Assumptions About Your Content

    Develop a short survey that you can distribute across internals teams about how they are leveraging the content you’re producing, what’s been most effective, and where they see gaps. Last month, I attended an industry conference on programmatic...

  3. Remarketing Across Ad Exchanges With DoubleClick Search

    Although I position this feature as a means to an end (to set up basic remarketing on your own) it doesn't mean you can't develop complex and winning strategies to re-engage users. If you're new to remarketing, I suggest you focus on the highest...

  4. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Resources: One of the best things you can do to market your financial institute is to develop resources on finance that your consumers would seek out. But it need not be that way. After all, everybody needsgood and reliable information when it...

  5. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Develop Your Keyword List If you've been managing pay-per-click campaigns for a while, you probably know that the "80/20" rule applies to many accounts. The "80/20" rule means that 80 percent of your traffic/sales are generated by 20 percent of...

  6. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    Spend the time reading individual answers, line-by-line, and look for replies that you can develop into meaningful customer stories. However, that material may not be complete – a client's knowledge of their own customers is often far from perfect.