SEO News

Detection Invalid Clicks

RSS
  1. It's Time to See What's In the PPC Sausage

    So please, recognize that we’re not all sitting on $1M/month budgets with the time to root out granular evidence of invalid clicks -- be they fraudulent or not. Invest in Proportion to the Problem "Warranted or not, a lot of us have a sneaking...

  2. Google AdWords Now Reporting Invalid Click Rates

    Google is now offering AdWords advertisers the ability to see how many invalid clicks that Google catches before they are billed. Estimating invalid clicks" from the Official Google Blog has more about this good move, which should help to better...

  3. Daily SearchCast, July 25, 2006: Report Says Google's Click Fraud Practices "Reasonable;" Few Opposed Proposed Google Click Fraud Settlement; Tracking Packages Via Search; Getting Real-Time Traffic

    It finds that Google's efforts to combat the issue have been reasonable, though there are some eyebrow raising bits on how the author only finds the situation was in control by the end of 2005 and how it's impossible to fully know whether some...

  4. Clickfraud: Whose Problem, FTC, Search Engines Or Advertisers?

    Auditing Paid Listings fraud" in relation to clickfraud activity, preferring the more euphemistic "invalid click," as far as I can tell. That firm also specializes in clickfraud detection, so it's obviously in its interest for the stats to sound...