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  1. How to Use Google Analytics Site Search Reports

    Clicking the "Destination Page" link above the data takes you to a report showing where users went on the website following a search. All standard metrics are available and the Site Usage, Goals, and E-Commerce reports are easily accessible above...

  2. 10 Video SEO Tips That Can Truly Impact Your Rankings

    It's a quick stop on the route to your final destination – your own video gallery hosted on your own domain. A great way to leverage YouTube for all its awareness value, while contributing to your own video SEO, is to create shorter video previews...

  3. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    With Google Hummingbird allowing the search engine to potentially find the same page from multiple queries types or asked in different ways, I wondered how it would impact targeting a phrase like "barrie condos" versus "condos in barrie" when all...

  4. Seeking Search Engine Love? Begin With Yahoo, Bing, and Google Quality Website Guidelines

    As the ultimate destination for the brand, a website that delivers a quality user experience not only serves business objectives, but also meets criteria defined by search engines to determine which sites will be presented in SERPs to customers...

  5. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    The website should always be the ultimate destination for online activity, including social media engagement, email campaigns, video channels, images, etc. Each channel represents sources of traffic to the most visible destination for the brand...

  6. Machine Learning Basics for Better Content & SEO Results

    On the other hand, an algorithm designed to detect purchased links could look at such things as other pages which are linked to from a source page, where those other destination pages have been found to be buying links, which could establish some...