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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Upon experiencing a roadblock ad, many users frantically try and return to the page they were on or to get through to the destination page. That means that Google is getting even more engagement data during the surge, even when the site has serious...

  2. Search Engine Marketing Checklist for Hotel Marketers

    Ensure all keywords (and/or all the variations) of the top 100 or even the top 1,000 destinations are covered, and pointing to the correct destination hotel search result page as landing pages. Destination hotel search results page

  3. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    PushState is then enabled to allow for the copying and pasting of links and all the other benefits of having URLs that reflect the user experience, like landing page destination URLs, for example. This is also the most work, of course, as code...

  4. How to Use Twitter Lead Gen Cards to Increase Newsletter Sign-ups

    You don't have to fill out the "Destination URL" section, but you should fill out the "post-submit message" part. The privacy policy URL should be a link to the policy on your site. The card fallback URL should be your homepage or a direct link to...

  5. How to Use Google Analytics Site Search Reports

    Clicking the "Destination Page" link above the data takes you to a report showing where users went on the website following a search. All standard metrics are available and the Site Usage, Goals, and E-Commerce reports are easily accessible above...

  6. 10 Video SEO Tips That Can Truly Impact Your Rankings

    It's a quick stop on the route to your final destination – your own video gallery hosted on your own domain. A great way to leverage YouTube for all its awareness value, while contributing to your own video SEO, is to create shorter video previews...

  7. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    With Google Hummingbird allowing the search engine to potentially find the same page from multiple queries types or asked in different ways, I wondered how it would impact targeting a phrase like "barrie condos" versus "condos in barrie" when all...

  8. Seeking Search Engine Love? Begin With Yahoo, Bing, and Google Quality Website Guidelines

    As the ultimate destination for the brand, a website that delivers a quality user experience not only serves business objectives, but also meets criteria defined by search engines to determine which sites will be presented in SERPs to customers...