SEO News

Destination Search Content Creation

  1. Evolving Your SEO: Moving Toward a Content Marketing Approach

    This is an excerpt of a search-informed content plan for a computer retailer that includes target keyphrases, content types, destination URLs, anchor text, and promotion: Hence, for each piece on content on the editorial plan assign a destination...

  2. How B2B Search Engine Marketers Can Better Impact the B2B Buying Process

    Search engines are no longer the sole destination, particularly when a company name or brand is not well known. Criteria creation Regardless of the intent of B2B buyer; content assets need to be optimized for search engine visibility.

  3. 5 Reasons Why "Sears Blue Blogger Crew" Is A True-Blue 2011 Strategy

    And it's a brilliant example of "co-opetition" - bloggers need new, fresh and exciting content and the means to create it, whilst Sears needs a way to align itself behind fresh and exciting content, but cannot realistically afford to pioneer it's...

  4. The Decision-Making Funnel, Stage 1: Awareness

    But it doesn't -- you're competing for attention with your Web visitors' next destination. Worst of all, using entry pop-ups shows really poor thinking on the part of the marketer responsible for their creation.

  5. Content Creation: About Journey, Not Destination? - Part 2

    People search for "social media" or "content" or "conversational media" or "information. The point, though, is people search for it. That's why search remains the foundation of brand and direct response advertising (and their subsets of SEM and SEO...