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  1. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    With Google Hummingbird allowing the search engine to potentially find the same page from multiple queries types or asked in different ways, I wondered how it would impact targeting a phrase like "barrie condos" versus "condos in barrie" when all...

  2. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    Each channel represents sources of traffic to the most visible destination for the brand: the website. With an emphasis on the website as the ultimate destination for all marketing activity (email, social media, etc.marketers should be able to...

  3. Evolving Your SEO: Moving Toward a Content Marketing Approach

    This is an excerpt of a search-informed content plan for a computer retailer that includes target keyphrases, content types, destination URLs, anchor text, and promotion: Hence, for each piece on content on the editorial plan assign a destination...