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  1. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    Change various destination URLs. Edit bids and destination URLs. Edit destination URLs for specific products. Google has announced two new tools for Google merchants on the Google Commerce blog. The new Google tools are available for sellers using...

  2. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    With Google Hummingbird allowing the search engine to potentially find the same page from multiple queries types or asked in different ways, I wondered how it would impact targeting a phrase like "barrie condos" versus "condos in barrie" when all...

  3. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    Each channel represents sources of traffic to the most visible destination for the brand: the website. With an emphasis on the website as the ultimate destination for all marketing activity (email, social media, etc.marketers should be able to...

  4. Evolving Your SEO: Moving Toward a Content Marketing Approach

    This is an excerpt of a search-informed content plan for a computer retailer that includes target keyphrases, content types, destination URLs, anchor text, and promotion: Hence, for each piece on content on the editorial plan assign a destination...