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Desktops

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  1. Cross-Device Measurement: Believe the Hype

    Measuring consumer behavior on desktops is relatively easy because of "cookies," pixels, and URL parameters. With the rise of multi-device usage, it is not always the case that the device a consumer started their conversion path on (for example...

  2. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Advertisers should monitor consumer activity across their brand’s app to obtain a full customer view and extend some of the same targeting techniques available across desktops to the mobile environment; Custom Audiences is a great example of this.

  3. New Google Mobile Alert: Websites Using Flash May Not Work on Your Device

    People are spending more time accessing information from their smartphones than they are their desktops. Here's a scenario for you. You're watching television and see the most hilarious commercial about a singing cat (or something else ridiculously...

  4. Why Brands Should Provide Content Based on Users, Not Just Their Mobile Device

    As a result, brands often serve the same content for tablets as they do for desktops, so lack of content isn't usually an issue. Yet, is this really necessary? Does smartphone and tablet user behavior differ so much that unique content strategies...

  5. Responsive Design vs. Task-Oriented UX Design

    Desktops are more efficient than tablets or phones due to a combination of keyboard size, size of the display, the time it might take to perform more complex tasks, etc. Responsive design is all the rage these days, but most folks don't really know...

  6. Why Yahoo Wants to Move Into Contextual Search and How it Might Work For Them

    With mobile, people aren't as willing to spend a lot of time refining their search queries or go through multiple pages of search results as people do on desktops. Marissa Mayer, CEO of Yahoo, has been commenting a lot recently about how she wants...

  7. 5 Social Media Advertising Trends to Watch for in 2014

    The social media network saw changes across the user interface on desktops and mobile devices. Social media advertising is what traditional search engine marketing was 5 years ago: constantly in development with major changes coming every other week.