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  1. Using Analytical Analysis to Help Improve Conversions

    First and foremost, converters and non-converters, but also several others such as by age group, new vs.returning user, mobile vs.desktop, and so on. The latest digital marketing book, SEO platform, or digital marketing tool?

  2. Search Engine Marketing Checklist for Hotel Marketers

    Review the ratio of conversions of different device types (i.e.desktop/PC, tablet, and mobile) from paid search traffic For the China market, setup Baidu’s Analytics tool on your website and integrate it with your Baidu paid search account

  3. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    Check Mobile Versus Desktop Traffic (From Google Organic). And by the way, you can use fetch and render as Googlebot (desktop) and Googlebot for Smartphones. This enables you to render top landing pages from desktop or mobile the way that users...

  4. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    Is it user-friendly across desktop, tablet and smartphone devices? Analyze keyword data using a reputable keyword research tool and see what keywords your (successful) competitors are using, to make sure you're optimizing for the right keywords.

  5. Amazon, Best Buy, Bank of America Top Mobile Search Advertisers in January

    WellsFargo.com: Ranked 9th in mobile search at 11.5 million impressions; but 137th in desktop/tablet search at 12 million impressions. Last month in January, data coming from The Search Agency showed cost per click was down in mobile compared to...

  6. 3 Reasons Why SMBs Should Have a Website-First Marketing Strategy

    She discovers their website is not mobile-friendly, and decides she will try again on her desktop when she gets home from work. Why is the tool that is responsible for converting that very same traffic into customers often neglected?