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  1. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Identifying Performance Differences Between Desktop and Mobile Action: Get desktop and mobile organic landing page metrics next to each other to identify and optimize outliers. Differentiating desktop from mobile traffic is the first step toward...

  2. Amazon, Best Buy, Bank of America Top Mobile Search Advertisers in January

    What AdGooroo found was that many of the top mobile advertisers weren't nearly as competitive when it came to desktop/tablet. For example, iTunes ranked 4th in mobile advertising at 17.9 million impressions, but was 217th in desktop/tablet at 8.4...

  3. 3 Reasons Why SMBs Should Have a Website-First Marketing Strategy

    She discovers their website is not mobile-friendly, and decides she will try again on her desktop when she gets home from work. Why is the tool that is responsible for converting that very same traffic into customers often neglected?

  4. Twitter Speak From @ to Z – Terms & Definitions

    TweetDeck is an application that you can download and use either on your desktop or on the web. Buffer is actually a tool that comes from another company that then partners with Twitter. But if you're new to Twitter, you'll quickly realize Twitter...

  5. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    In 2015 mobile local search volume will surpass desktop local search for the first time. By 2016 we expect mobile to exceed desktop by 27.8 billion queries. BrightEdge evaluated the growth of mobile as compared to desktop from H1 2012 to H1 2013.