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  1. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    Is it user-friendly across desktop, tablet and smartphone devices? Analyze keyword data using a reputable keyword research tool and see what keywords your (successful) competitors are using, to make sure you're optimizing for the right keywords.

  2. Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers

    Facebook’s new tool can show that a customer saw an ad from an advertiser on its mobile device, but then later saw another ad from the same advertiser on its desktop, which drove him to convert. Advertisers can now see which mobile ad drove more...

  3. How to Create a Social Media Friendly Landing Page

    The desktop versions of Facebook and Twitter have a very similar look and feel, you may find that copy variations that suit the particular channel culture is enough to boost the conversion rate. For example, let's say you've just launched a desktop...

  4. Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

    Mobile is preferred over the PC for executives conducting research during and after office hours, according to the IDG Global Mobile Survey 2014.percent of executives own a smartphone used for business.percent of executives use their smartphone to...

  5. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Identifying Performance Differences Between Desktop and Mobile Action: Get desktop and mobile organic landing page metrics next to each other to identify and optimize outliers. Differentiating desktop from mobile traffic is the first step toward...

  6. Amazon, Best Buy, Bank of America Top Mobile Search Advertisers in January

    What AdGooroo found was that many of the top mobile advertisers weren't nearly as competitive when it came to desktop/tablet. For example, iTunes ranked 4th in mobile advertising at 17.9 million impressions, but was 217th in desktop/tablet at 8.4...

  7. 3 Reasons Why SMBs Should Have a Website-First Marketing Strategy

    She discovers their website is not mobile-friendly, and decides she will try again on her desktop when she gets home from work. Why is the tool that is responsible for converting that very same traffic into customers often neglected?