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  1. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    If you have been hit by Panda and you’ve been focused on analyzing your site via desktop only, then you might feel like eating your smartphone now. Can you see why a heavy-duty analysis of your site via desktop might not cut it while analyzing a...

  2. Google Informs Webmasters of Faulty Redirects for Mobile Users

    This is what happens, for example, when a desktop site redirects smartphone users to the mobile site’s home page, no matter what URL within the site they are trying to access. If a page on your site doesn’t have a smartphone equivalent, keep users...

  3. How to Create a Social Media Friendly Landing Page

    The desktop versions of Facebook and Twitter have a very similar look and feel, you may find that copy variations that suit the particular channel culture is enough to boost the conversion rate. For example, let's say you've just launched a desktop...

  4. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    So, for example, if a site is ranked No.on a desktop, it would rank 3.5 (on average) on a smartphone device. On average, 62 percent of organic searches now show different results depending on whether the search was performed on a desktop or...

  5. How BuzzFeed Piggybacked on Mobile & Social to Quickly Build a Massive Audience

    In the past year, BuzzFeed has tripled its U.S.multi-platform (i.e.desktop and mobile) audience to 71.3 million visitors in March. While desktop traffic for BuzzFeed has roughly doubled in the past year, mobile traffic is up nearly five times!