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  1. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    On average, 62 percent of organic searches now show different results depending on whether the search was performed on a desktop or smartphone, according to BrightEdge data. So, for example, if a site is ranked No.on a desktop, it would rank 3.5...

  2. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Identifying Performance Differences Between Desktop and Mobile The second step in assessing mobile engagement is to understand how customers are interacting with your site for particular organic landing pages by comparing usability metrics of...

  3. SEO Basics: 8 Essentials When Optimizing Your Site

    In addition to optimizing for the desktop experience, make sure to focus on mobile and tablet optimization as well as other media. Communicate to the search engines your intentions so they can recommend your website for relevant searches.