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  1. SEO Basics: 8 Essentials When Optimizing Your Site

    In addition to optimizing for the desktop experience, make sure to focus on mobile and tablet optimization as well as other media. Communicate to the search engines your intentions so they can recommend your website for relevant searches.

  2. 3 Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy

    Take for example a mobile user who shares content from a mobile site with a friend on Facebook who then accesses that content using a desktop, which results in that user viewing a stripped down mobile site on their desktop.

  3. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Suppose I perform my Black Rain Boots query on my mobile phone as opposed to my laptop or desktop. How a person searches can be just as telling as the query. Set up local searches to trigger social promotions that offer discount coupons for in...

  4. Future of Paid Search: Think Target Audiences, Not Just Keywords

    That immediately splits our "red roses" searches into two smaller groups: mobile red roses and desktop red roses. Imagine that we only have two devices: desktop and mobile. Keywords are awesome. We can't target an individual person on search, we...

  5. Mobile SEO: 5 Ways to Ensure Your Brand's Content is Optimized

    Marketers and brand leaders need to consider how their brand content is discovered and engaged with by searchers on a mobile device compared to a desktop. Mobile traffic to Google will surpass desktop traffic to Google pretty soon – not in weeks or...

  6. Google Adds Local Availability, Local Storefront for Product Listing Ads

    And on desktop: On desktop, local PLAs can also appear in the right column in addition to above the organic results. When someone searches Google for a product and clicks on one of the new local PLAs, that person will then be taken to a new "local...

  7. How Will Voice Search Change SEO for Local Stores & Global Enterprises?

    Conversational search capability has come to desktop search, allowing searchers to refer seamlessly back to their previous searches. On a desktop, these searches would most likely be searched as [cell phone shop] (12,100 search per month in US).